modebranchen.NU NU International no. 01 2019 | Page 72

HIC
VIB
SOAKED
IN
LUXURY
BY HELLE MATHIESEN
Cathrine Bjerre Bruun holds a bachelor's
degree in design and has for the previous
5 years been designing luxury products for
By Malene Birger. In April 2018, she was ap-
pointed head of design of the DK Company-
owned brand Soaked in Luxury, which
makes the Autumn Opening collection the
first Soaked in Luxury collection for Ca-
Head of design Cathrine Bjerre
Bruun dubs Soaked In Luxur y
chic, vibrant, effortless and
fashion driven.
SOAKED IN LUXURY
vibrant. The definition of the word is lively and dynamic, which is
also true for the brand. The word vibrant also describes Soaked in
Luxury's choice of colours and print designs. Prints are an essential
part of Soaked in Luxury's design signature. It is one of the ways
Soaked in Luxury sets itself apart from other brands, says Cathrine
Bjerre Bruun, who highlights the brand's design-driven strategy.
Pieces with identity
thrine Bjerre Bruun to carry through. And - Soaked in Luxury delivers the newest trends and is characterized
design about just that when we visited the from the choice of materials, the prints and the design details.
how exactly will she leave her mark on the
collection? We had a chat with the head of
brand on Kanonbådsvej in Copenhagen.
- Soaked in Luxury is first and foremost
72 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
by a certain amount of glam. We want to provide women with a fe-
eling of luxury, at affordable prices. The sensation of luxury comes
- In our collections you also find pieces that stand out, pieces with
identity. That's why you will find pieces that are “a bit over the top”,