modebranchen.NU NU International no. 01 2019 | Page 66

GALLERY
GALLERY SHOES
10 -12 MARCH 2019
At the third edition of Galler y SHOES held in
September 2018, the trade fair had an exhibitor
return rate of 98 percent, and was once again
fully booked. More than 500 high-qualit y brands
and 350 exhibitors from over 20 countries took
par t of the event.
Galler y Shoes will take place again on 10 -12
March 2019 at Areal Böhler in Düsseldor f.
NEW MAIN
ENTRANCE BRINGS
TOGETHER ALL
VISITOR GROUPS
The new main entrance at Galler y in Düsseldorf will bring the two central areas closer together
and consolidate the visitor groups for even better synergy effects at the trade fair.
BY HELLE MATHIESEN
The centralisation of the entrances in a columns in place of counters. In general, person rather than just virtually, explains
stahlhalle’ is one of the most significant with regard to the registration process, Gallery SHOES.
new location between the ‘Alte Schmiede-
hallen’, the heart of Gallery, and the ‘Kalt-
upgrades at the trade fair in Düsseldorf. A
glazed tent structure will provide a stylish
entrance vibe, which matches the industri-
al design of the area and the halls.
The tradeshow attracts on average around
800 international brands from more than
25 countries and around 6,000 professio-
nal European buyers.
Digitalisation and personal
contact
Regarding registration service awaiting vi-
sitors there will also be offering new inno-
vations, such as open, digital registration
the topic of digitalisation is being allocated
an increasingly growing role, especially
which is now also possible at the shuttle
points and in the shuttles themselves.
- We are living in a fast-paced time. Effec-
tive digitalisation is a must. That’s why
we are also perfecting our online services
to ensure we keep our finger on the pulse
with the best possible services and fle-
xible, spatial concepts. However, we will
never become a digital tradeshow, and we
still see ourselves as a meeting place where
people enjoy spending time: after all, face-
to-face meetings and personal contact will
remain essential. When placing an order,
it’s better to experience the products in
66 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
Ulrike Kähler, Managing Director at Igedo
Company and Project Director of Gallery &
As far as the hall floor plan is concerned,
the Showroom Concept will remain in the
‘Kaltstahlhalle’, Agentur Klauser in the ex-
clusive ‘Halle am Wasserturm’ and Mode-
agentur Schiess and other agencies in the
‘Altes Kesselhaus’ (Showroom Kesselhaus).
As always, the ‘Alte Schmiedehallen’ will be
centrally pooling the four segments Acces-
sories & Shoes, Evening & Occasion, CON-
TEMPORARY and Avantgarde & Design.
Fashion remains at the core
- At Gallery, like at comparable successful
formats, e.g. in Paris, the combination of