modebranchen.NU NU International no. 01 2019 | Page 58

Article
SHOWUP SHOWUP
SHOWUP
- A visit to showUP is a must for retailers
who want to stay up-to-date. Visitors from
abroad should come have a look and see
how Trade Shows are organized in Holland.
showUP has a fresh and creative look and
feel. You will see international brands like
Vitra and Selet ti, nex t to young designers en
upcoming brands. Plan ahead and star t your
visit the day before showUP with a retail
SHOWUP
SHOWUP
RICE
UP TO DATE AND
INNOVATIVE
SHOWUP
showUP has quickly become known as an inspiring Dutch trade show for home & gifts.
RUA
LEM
tour in Amsterdam. Meet suppliers and
designers on Sunday at showUP. Fly back
Sunday evening and on Monday you are back
in business with a load of inspiration and
ideas. Or you can "Go Pro" and do t wo days,
showUP counts more than 300 exhibitors, so
you might need that ex tra day to make sure
that you can pick all the brands that suit
you, says Daan van Trig t from showUP.
BY HELLE MATHIESEN
showUP focuses on buyers from home & gift stores, concept stores, Growing bigger
The first edition of showUP took place in February 2013. Together By now, showUP has grown to be the leading Dutch trade show
webshops, department stores and museum stores. Stylists, press In 2015, showUP moved to the Expo Haarlemmermeer, because the
with just 20 brands, the organiser wanted to show that a trade within its field with more than 350 participants and 6,000 visitors.
and bloggers also come along to get inspired.
show could be fun, inspiring and different, and an industrial venue
at Amsterdam North was chosen as the location to the new concept.
Visitors were excited about the new layout combined with the strik-
ing location. Participants were and are still positive about the turn-
key concept. The three editions that followed were getting bigger
and better, showUP attracted more people and big brands joined in.
58 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
locations in Amsterdam were getting too small.
The exhibitor group is varying from small start-up labels and young
designers to well-known brands such as House Doctor, &Klevering,
Seletti and Rice. Big international brands exhibits side by side with
upcoming labels and young designers.
The next edition of showUP will take place on 3-4 February 2019 at
the Expo Haarlemmermeer, near Amsterdam.