modebranchen.NU NU International no. 01 2019 | Page 46

»'A KIND OF NATURE' TAKES US
TO A MODERN VERSION OF
A WORLD WHERE PEACE,
HARMONY AND AUTHENTICITY
IS IN FOCUS R ATHER THAN
CLIMATE CRISIS, DIGITALISATION
AND 'FAKE NEWS'«
Mille Fly
NATURE TAKES
ROOT IN FORMLAND
The colour shades of nature, natural materials, reuse and originality emerge on
Formland when the design duo STUDIE FLYHELSTED pays a tribute to nature and
welcomes the visitors to the trend zone ‘A Kind of Nature’.
BY HELLE MATHIESEN
When the interior and design trade fair opens products setting the stage for many hours
Formland will celebrate the new year by Nature in colours and materials
on January 31 in MCH Messecenter Herning,
nature will be the focus of attention.
of inspiration.
going back to its roots, to something inti- 'A Kind of Nature' goes back to the 70s and
trend zone, which will accentuate nature zone is a natural boost of inspiration and
mate and authentic. 'A Kind of Nature' is the
name of the 275-square metre large Spring
as our eternal and boundless inspiration
source and foundation of peace and har-
mony in an uncertain and complex world.
Here, visitors can explore a universe, in
which natural surfaces and textures merge
with still life renditions of the exhibitor’s
46 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
80s when natural materials such as sisal,
cork and hessian were dominating. The trend
motivation in a time that is characterised
by consumers making higher and higher de-
mands for sustainability, choice of material
and potential use.
The design duo behind the trend zone con-
sists of interior designer Mille Fly and photo-