modebranchen.NU NU International no. 01 2019 | Page 45

Article LIND DNA L I N D D N A Since the early days of the company, the assortment has expan- ded year by year, and today LIND DNA sells pretty much every- thing for the dinner table plus for the home in general. The latest product catalogue from 2018 was a 224-page leather-bound (of course) hard cover book. The book – one is tempted to call it the Bible – is divided into chapters with separate categories such as ”Living”, ”Cut&Serve”, ”Table Accessories” and ”Work”. A global company Back in 2013, Preben Lind struggled to get into the design hall at Ambiente, where he presented his first collection, which consi- sted of 80 products. Now the collection consists of 4,000 different products, and in Spring 2019 LIND DNA will launch seven new colours in recycled MEET LIND DNA TRENDSET MUNICH FORMEX STOCKHOLM MAISON & OBJET PARIS NORDIC LIVING OSLO SHOWROOM EVENT BRUSSEL INTERNATIONAL TR ADE MART AMBIENTE FR ANKFURT SHOW UP AMSTERDAM leather. The exhibition booth at Ambiente is now 200 square me- tres, which makes it one of the larges booths in Ambiente’s design area. And now back to the new products of the season! LIND DNA is, among a lot of other things, presenting small tables covered with leather in the same curvy shape as the tablemats. - We stick to the Nordic style but add some warmth and cosiness really thin cutting boards in another sustainable material con- gistics and storage in Denmark, we can control the whole process The tables can be used as small side tables for the living room, as night tables, in the hall or in the teen room. There are also new, sisting of 40 layers of kraft paper pressed with resin from trees. It can withstand both heat and dishwasher. By the end of 2018, LIND DNA also launched a different and ro- bust stoneware line that fits the curve-shaped tablemats. This line consists of six items and is available in matt black or navy. Preben Lind is involved in the design process in close collabora- tion with his design team in Aarhus. from the leather material; because of its softness it develops a patina and is, therefore, a “living product”. With production, lo- fast and safely. We can provide service for a customer in Horsens just as good as for the customer in Korea. From the very begin- ning, I decided to build a global company, says Preben Lind, and with sales in more than 40 countries, we are safe to say that the mission is accomplished. Experience the news from LIND DNA at this season’s trade fairs in Germany, France, Sweden, Holland, Norway and Belgium. MODEBRANCHEN. | ISSUE NO 01 JANUARY 2019 | 45