modebranchen.NU NU International no. 01 2019 | Page 44

Interior design
from Aarhus
to the world
Six years ago, the
entrepreneur Preben Lind
got the idea to create design
products made of recycled
leather. Today he runs a
million-dollar business with
LIND DNA and the company
exports to 40 countries.
PREBEN LIND
BY HELLE MATHIESEN
With a distinct design DNA focused on curvy shapes and a su- about how the idea of the design company with the unique DNA
- Our core products are still made of recycled leather, which is Inspired by the Bible
stainable material, the design company LIND DNA from Aarhus
has created a global platform.
came about.
a material consisting of 80 percent granulated belting leather - One night, the idea came to me, when I found a Bible in a drawer
MDF boards. The result is a 2 millimetre thin and uniform ma- well. With my experience in the advertising, design and retail
and 20 percent natural rubber from trees. In principle, the ma-
nufacturing process can be compared to wood chips reused for
terial, which is flexible, easy cleanable an strong. It is a mate-
rial that the industry uses for book covers and for shoes among
other things, says owner and designer Preben Lind about the
company’s primary material. Today, the material is not only to
be found in the well-known tablemats from LIND DNA but now
also in a wide range of interior products and small furniture. We
will get back to all the new products, but first, we need to hear
44 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
at a hotel. It was covered in soft leather and had a lovely scent.
I thought that this material could be used for something else as
business, interior products were right up my alley, and I started
developing furniture with surfaces covered with the leather ma-
terial. Later came the tablemats in the organically curvy design –
a design protected shape that is also part of our logo. The unique
thing about the material is its ability to be both colour dyed and
embossed. It comes in 140 different colours, finishes and quali-
ties, says Preben Lind to NU during our visit in Aarhus.