modebranchen.NU NU International no. 01 2019 | Page 37

The Sandgaard products come in
traditional colours like black, navy,
khaki, white, but also in some trendy
and seasonal colours, which are
updated on a regular basis
BY HELLE MATHIESEN
At Sandgaard A/S, owner and CEO Lars Sandgaard is collection from Studio. New items from Sandgaard's basic
- The explanation is quite simply that it is easy for re- their store visits, and also on our online B2B platform,
pleased to note a considerable interest in Sandgaard's
NOOS programme, which launched in early 2016.
tailers to buy and replenish. Sandgaard offers basic
items such as leggings, seamless tops, t-shirts, shapers,
shirts and so on. The products come in traditional co-
lours like black, navy, khaki, white, but also in some
trendy and seasonal colours, which are updated on a
regular basis. Sandgaard's fits and qualities have been
thoroughly tested over many years in other brands.
The extensive testing adds a layer of confidence for re-
tailers, says Lars Sandgaard, who stresses that Sand-
gaard is sold with a high mark-up, which can get even
higher with a pre-order discount.
line will also be presented at the fairs.
- Sandgaard's items are mostly sold by our sales staff on
through which retailers can replenish 24/7, says Lars
Sandgaard, who opened the doors to its new main office
on Orionvej 2 D in Ikast in Autumn 2018. The style is raw
and industrial with large, bright and open spaces.
- Basically, we didn't have enough space at our old place.
Now, showrooms, warehouse and administration are
housed under one roof in a creative environment, which
makes it possible for us to invite more customers to our
showrooms and to our events, says Lars Sandgaard.
Growth in several markets
- With Sandgaard's NOOS programme retailers can Sandgaard A/S has also announced some organisational
retailer's cash flow, says the CEO. Anna Mayer has previously worked as a salesperson at
avoid tying up money in stock as the programme allows
them to replenish on demand, which helps improve the
Like the fashion company's other brands - Gozzip and
Studio - Sandgaard is available in sizes 36-54.
- Our size range makes us attractive in many stores - in-
cluding stores that carry all sizes, says Lars Sandgaard.
Three brands from the same fashion house
- Our strategy is now in place, and the brand portfolio has
been strengthened. Now, we have three brands that com-
plement one another perfectly. Gozzip has found its DNA
with a bohemian style and a wide target audience. Studio
now has a younger appeal and has become more jeans ori-
entated. The look is aimed at the modern urban woman.
And Sandgaard focuses on basic items, Lars Sandgaard
explains. He adds that Gozzip is launching Gozzip Black - a
new line consisting of 15-20 styles in a casual look. The
line is set to be announced at the fairs in January/Febru-
ary along with the other Gozzip news as well as the new
changes. The company is welcoming Anna Meyer, who
joins the team as a salesperson in Northern Germany.
Zizzi, and she is going to be selling Gozzip, Studio and
Sandgaard.
In Norway, Lars Sandgaard has hired Tabita Tokehøj as
sole agent. She is Danish, but lives in Norway and can
boast of many years of experience in the fashion industry.
In Sweden, head of sales is designer of Studio, Carina Bon-
nevier.
- She has a tremendous impact on Studio's collections and is
excellent at spotting current trends. She actively listens to
feedback from her own customers in Sweden and from custo-
mers in other countries, making sure that the collections be-
come as relevant and up-to-date as possible in all markets,
says Lars Sandgaard on a final note.
Buyers can see the new collections and showrooms at CIFF in
Copenhagen, in Stockholm, Amsterdam, Wien and Salzburg
and in a range of other trade shows across Europe.
MODEBRANCHEN.
| ISSUE NO 01 JANUARY 2019 | 37