modebranchen.NU NU International no. 01 2019 | Page 33

Jörg Wichmann and
Shane Brandenburg
ABOUT PANORAMA BERLIN
True to the meaning of the word
panorama, PANORAMA BERLIN offers
a broad overview of national and
international men’s and womenswear
collections. The event enriches the
international trade fair landscape with
strong and relevant new brands from
formal and casual wear, contemporary
fashion and denim to accessories, shoes,
streetwear and sustainable fashion as
well as selected lifestyle products.
PANORAMA BERLIN premiered in January
2013, and today the trade fair presents
over 800 brands in seven halls on more
than 35.000 square meters of exhibition
space in Berlin.
STRONG SYNERGIES
& FUTURE VISIONS:

PANOR AMA BERLIN
ACQUIRES SELVEDGE RUN
After successfully collaborating for two seasons, Panorama
Berlin GmbH in September 2018 announced the acquisition of
Selvedge Run.
The two creative heads behind the two events, Jörg Wich-
mann, CEO of PANORAMA BERLIN, and Shane Brandenburg,
co-founder and sales manager of Selvedge Run, anticipate im-
portant synergies and are working together on exciting con-
cepts for the industry.
- Selvedge Run stands for authentic brands, craftsmanship,
and products with character. The fusion is an important step
to strengthen our direction and visions for the future and to
increase our focus on international industry topics. Integra-
ting Selvedge Run into PANORAMA BERLIN helps us reach
new target groups and create valuable synergies, says Jörg
Wichmann, the CEO of PANORAMA BERLIN.
Starting with the winter edition, Selvedge Run will be located
in a prominent location known for its stunning architecture:
the hall at the south entrance (“Eingang Süd”). In keeping
with the event’s underlying concept, brands are presented
here that are known for their quality, sustainable production
techniques, and that are backed by authentic brand stories.
Moreover, the portfolio will see the addition of current, sport
and active themes.
Located in the event’s entrance area, visitors will find market-
relevant looks, inspiring ideas and trend themes here.
- After seven successful Selvedge Run shows, it’s time to stri-
ve for a new level. With Panorama Berlin’s scope and logistics
strength, we see a great opportunity for our brands to unfold
their full potential and gain access to a wider audience, says
Shane Brandenburg.
With a unique brand portfolio, Selvedge Run has made an in-
ternational name for itself. In addition to strong denim and
heritage brands, visitors could always find inspiring indu-
stry newcomers as well as an assortment of brands that could
only be viewed and ordered in Europe at Selvedge Run. Shane
Brandenburg will continue to be responsible for the direction
this area takes in the future. Despite the acquisition, he will
remain the face of Selvedge Run and will be in charge of the
themes and topics featured here.
MODEBRANCHEN.
| ISSUE NO 01 JANUARY 2019 | 33