modebranchen.NU NU International no. 01 2019 - Page 34

34 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN. MINUS DID YOU KNOW THAT... ...Minus works together with Maison365 - a Dutch webshop concept that offers personalized boxes of clothing for busy women? Users provide necessary information such as size, style preferences and type of clothing, after which Maison365 uses the information to mix and match a box of items specially tailored to each customer. The target audience is women who are too busy to go shopping for clothes. Minus' No Season styles can often be found in the customized boxes from Maison365.