Article
MAISON & O B J E T
Luc Colonna d ’ Istria , Co-Founder of the concept store Merci - as well as a survey conducted on a panel representing different categories of visitors . In September 2017 , the fair took a first step in the new direction with the overhaul of the Objet hub . Widely praised by exhibitors , this change also garnered the approval of French and foreign buyers alike , who all confirmed the new approach was pertinent .
11 SECTORS
Cook & Share Hall 1 & 2 Smart Gift Hall 2 & 3 Fashion Accessories Hall 3 Kids & Family Hall 4 Home Accessories Hall 4 , 5a & 5b Home Linen Hall 5a Home Fragrances Hall 5a Signature Craft Métiers D ’ art Hall 5a Signature Unique & Eclectic Hall 5a & 6 Signature Today Hall 6 Signature Forever Hall 7 & 8
Maison : New sections by style Interior design styles are just as diverse as fashion trends . The challenge for designers is scouting new ideas and finding new inspiration . For them , Maison & Objet Paris has come up with a new Maison hub , making precise and inspiring changes to achieve just the right balance . Four realms are defined geographically and temporally , with the four self-explanatory names : Unique & Eclectic , Today , Forever and Craft . - Interior designers , interior architects and high-profile buyers all favour a style-oriented , lifestyle-based approach to picking furniture , accessories , and creative technical interior solutions . For this reason , establishing an appealing atmosphere is essential , François Delclaux explains . The Signature space presents an offering that combines the most distinctive , exclusive and / or premium brands from each of the three sectors .
Objet : Seven distinct families Maison & Objet Paris is highly regarded by French and international buyers – whether for novelty shops , concept stores , department stores or online shops . Always in pursuit of accessories , ornaments and all sorts of decorative objects , these visitors organise their visit by product typology . Already simplified in September 2017 , the new Objet Hub has been expanded into seven sectors with self-evident names : Cook & Share , Smart Gift , Fashion Accessories , Kids & Family , Home Accessories , Home Fragrance and Home Linen . - The interior design market is growing again , both in France and internationally . But faced with the prospect of a crumbling retail business , professionals need to differentiate themselves with a strong and intelligible brand identity . As a result , buyers need to keep an eye out for new finds and explore new territories . When they are visiting the fair , what they want is to go straight to what they need , but still have the opportunity for surprising discoveries , says François Delclaux .
What ’ s New ? Launched in 2016 , What ’ s New ? is a series of curated exhibitions showing the most distinctive new products by brands at the fair . The selection is made on a variety of criteria : Designer , materials , craftsmanship , history , etc . At the next edition of the fair visitors will see the exhibitions relocated under the mezzanines overlooking the halls , along the major aisles and alongside the Inspirations Space . Each What ’ s New ? exhibition presents a selection of the sector ’ s most innovative products .
MODEBRANCHEN . | ISSUE NO 03 JUNE 2018 | 81