modebranchen.NU NU International June 2018 | Page 80

jet:
EW
PE
FOR
SEPTEMBER
2018
The Maison&Objet trade fair
in Paris is reorganised into
two hubs to simplify visitors’
experience.
BY HELLE MATHIESEN
Fundamentally
multi-sector
and
cross-industry, The definition of the new sectors was guided by practical
shown gives the fair a unique edge. This is why a per- On the one hand, retail buyers appreciate the great va-
Maison&Objet Paris provides a snapshot of the market
twice a year in Paris. The broad, yet curated offering
tinent structuring is strategic to attract brands and bu-
yers, and keep them engaged.
Maison&Objet Paris is a platform entirely dedicated to
business, and in September 2018, the trade fair is taking
on a new challenge: A complete overhaul of its structure.
The new layout reflects the organisers’ wish to go back
to basics: Maison and Objet.
One world, two hubs
- Our first priority is to create the right experience to
meet the needs of our exhibitors and visitors. Since its
criteria chosen to clarify the offering and make it more
accessible for both visitor categories.
riety of products on display, but need a clear divide by
product typology and price range to save time. On the
other, designers tend to look for specific solutions for
their projects, with a more style-oriented approach.
With this in mind, the structure of the offering is entirely
revamped to provide greater efficiency, which is espe-
cially important, as professionals have grown accusto-
med to having easy access to whatever information they
need since the development of online tools.
A step-by-step process
inception, the fair has always seen two categories of vi- Maison&Objet Paris is constantly re-examining its posi-
tegories have very little time, a day and a half on average, The fresh new sectors, due to be launched in September
sitors, each with very different expectations for their vi-
sits: retailers and designers/interior architects. Both ca-
a facts that makes their time all the more precious. They
share a common goal however: To find what they are
looking for as easily as possible, says Philippe Brocart,
Managing Director of SAFI, the company that organises
Maison&Objet Paris.
80 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN.
tioning in relation to the shifts in the market in order to
best meet the needs of lifestyle industry professionals.
2018, are the result of three distinct initiatives: A year-
and-a-half-long assessment carried out by a reputable
strategic consulting firm, insight shared by two outside
consultants, both professionals in the market - François
Delclaux, Founder of the agency Un Nouvel Air, and Jean-