Visitors at Formex will find unconventional meetings between florists , artisans , architects , designers , stylists , chefs and trend experts .
UNEXPECTED GATHERINGS AT FORMEX
ABIGAIL AHERN
BY HELLE MATHIESEN The theme for the next Formex takes inspiration from the unexpected and randomly combined . Decorative , sophisticated , bohemic and rock chic at the same time . The composition and the colour palette of cubism and surrealism inspire the theme . One example is Giorgio de Chirico . His dream-like paintings of pseudo-classic buildings in exaggerated perspectives from the 1910s have contemporary relevance for architects and set-designers using high arches , columns and elements of classicism in their designs . - The combination of colour and odd shapes are the main seasonal theme of Unexpected Gatherings . Odd objects are combined in spite of style or size , explains Lotta Ahlvar , Operational Project Manager at Formex . Formex ’ colour scheme for this season is more subdued than before and is dominated by terracotta , salmon pink , glacial sea blue , cognac and lion yellow . The most influential accent colours include lipstick red , forest green , hazelnut and shock beige - It ’ s about finding entirely new dimensions and experiences . The winners in the market today are those who offer inspiration and unexpected meetings in their own style . Both digitally and physically , explains Christina Olsson , Formex project leader .
Abigail Ahern as Guest Creator Formex is thrilled to welcome the international creator and interior guru Abigail Ahern as the Guest Creator at Formex in August . Ahern , a formidable name on the UK interior design scene , will create a themed exhibition in the entrance hall . Acclaimed internationally for her interior design style , Ahern combines dark inky hues , odd shapes , the new and the old , plants and faux botanicals .
The title of Guest Creator is a new initiative from Formex in response to growing international interest in the fair . - We are noticing more international interest in Formex with each passing year . This is fantastic because it fits with our internationalization strategy and confirms that we ’ re moving in the right direction , says Christina Olsson . Ahern ’ s inspiring exhibition at the Entrance hall will greet the fair ’ s visitors on their way inside . - It will be highly rewarding to be a part of Formex and do an exhibition in Sweden , which is a first for me . I look forward to create the exhibition hand-in-hand with the seasonal theme , where unexpected gatherings form a creative synthesis , says Abigail Ahern . Ahern is currently one of the hottest names in interiors and design . With her unique combination of deep colours and
76 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN .