modebranchen.NU NU International June 2018 | Page 75

ORGANIC
CO T T O N
B
Y
BY HELLE MATHIESEN
Skovhuus Strik is a popular supplier of quality knits for fashion- MEET SKOVHUUS
Skovhuus. The about 12 items in the new line are made from GOTS Copenhagen / Bella Center / CIFF C4-014 and
CIFF Showrooms B1-202
from organic materials that respect the environment and the work- Vejle / MODE
conscious women. Now, the company takes a new turn and launch-
es a part of the collection under the name Organic Cotton by
certified organic cotton yarn. GOTS is short for Global Organic
Textile Standard. It is an international standard for textiles made
ing conditions it is produced under.
Fornebu / Norwegian Fashion Center
Rum 3a-03
- The design is timeless and focuses on well-known styles and well-
brand-new Jacquard pattern in the new line, which is made from
organic cotton, designer Jette Lindegaard explains.
- Organic Cotton by Skovhuus is a small, exclusive part of Skovhuus’
wide collection, and we expect that the new line can contribute
with increased sales among existing retailers. We also have high
hopes that the new line will do well among new retailers, says Erik
Bomholt Johansen, head of sales and marketing. He adds that the
tried fits that sell well. We are introducing about 15 colours and a
Nacka Strand / Stockholm Fashion District,
Stockholm Showrooms No 707
Vantaa / Fashion Center Finland,
showroom 1B15
Zürich / TMC Zürich, showroom 376
quality, Skovhuus Strik uses the most in its production – a 50% cot-
ton/50% acrylic combination – is already Oeko-Tex Standard 100
certified.
Family-owned business
The family-owned company Skovhuus Strik was founded in 1972
and is run by the second generation with Camilla and Elisabeth
Skovhuus at the helm. As one of the few Danish textile companies,
Skovhuus Strik can still boast of its products being “Made in Den-
mark”, with the majority of the production still taking place at the
factory in Birk near Herning in Denmark.
MODEBRANCHEN.
| ISSUE NO 03 JUNE 2018 | 75