modebranchen.NU NU International June 2018 | Page 73

M E E T
A D I A
AMSTERDAM: BIB Amsterdam
COPENHAGEN: Bella Center,
CIFF Showrooms / showroom B3-209
HAMBURG: Modecentrum
OSLO: Mote forum Skøyen / room 207
STOCKHOLM: Hotel J / Nacka Strand
Design without prejudice
From the very beginning, B&C Textiles’
ADIA
design strategy dictated an unprejudiced
approach to what large-sized women like
and dislike.
- We decided to be open-minded and un-
prejudiced. In our design process, we as-
sume that plus-size women want the same
as all other women. If transparent fabrics
are in high demand, the plus-sized custo-
mer demands that as well. If bare shoul-
ders are fashionable, that trend carries
over to the plus-sized segment. Just as any
other woman, the plus-sized woman wants
cutting edge fashion. It is our task to make
that happen, and that requires an extra ef-
fort when it comes to design and choice of
fabrics. Adia is trendy without compromis-
ing on comfort and durability. Almost all
of Adia’s styles are produced in breathable
and stretchy materials. Additionally, we
have launched trousers with an adjusta-
ble waist-band, allowing the user to make
adjustments to the waist. That detail has
been very well received, says Claus Zink.
MODEBRANCHEN.
| ISSUE NO 03 JUNE 2018 | 73