REFRESHED SHOWROOM
GALLERY
CONCEPT
AT GALLERY
BY HELLE MATHIESEN
In July 2018 Gallery presents the Premium & Agencies segment in a new hall and with extended dates .
At Gallery at Areal Böhler in Düsseldorf there will be changes for the strongest growing segment . While Gallery takes place the 21 – 23 July 2018 , the showrooms have extended opening dates and a new hall . For July , the dates for the Premium & Agencies segment will be Friday , 20 July until Tuesday , 24 July 2018 .
Dynamic development The dynamic development of fashion platform Gallery is particularly noticeable in the Premium & Agencies segment . Here , the order base is taking on the role of a temporary showroom . The number of agencies using the concept as a concentrated platform for making appointments and taking orders after the actual tradeshow ends is increasing all the time . This new concept enables agencies to suitably showcase their brands against the cool industrial backdrop of the Areal Böhler , without being tied to all-year-round rental contracts . The showroom concept is mainly being used by sales agencies that are international or not based in Düsseldorf , an exhibitor group that is constantly growing . At the January 2018 edition of Gallery , there were a total of 27 participating agencies and brands . By being flexible in terms of the timeframe , Gallery offers exhibitors an added value . - We ’ re now going one step further and officially extending the ordering period to five days for all sales agencies from this segment . This means that agencies can make appointments with existing customers on the day before and after the fair , but also leaves them with enough flexibility for the acquisition of new customers during the regular Gallery dates on the three days in between . This is becoming increasingly important due to the growing flow of visitors , says Ulrike Kähler , Managing Director of Igedo Company and Project Director of Gallery & Gallery Shoes .
A showroom unit in the Kaltstahlhalle The sales agencies that were previously located with their brands in a part of the Alte Schmiedehallen will now be moving into the Kaltstahlhalle . - As an order platform , our aim is to offer the best possible service with market-oriented concepts for the industry and retail trade .
66 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN .