modebranchen.NU NU International June 2018 | Page 61

Article
– they are
still
rockin’ it!
SPARKZ COPENHAGEN
SPARKZ COPENHAGEN
IS SOLD IN THE FOLLOWING MARKETS
Denmark / Sweden / Norway / Finland /
Iceland / Ireland / Germany / Belgium /
Switzerland / Austria / Holland / Spain /
Italy / Russia / USA / Australia
SPARKZ
COPEN-
HAGEN
PREMIUM
In the last few years, SPARK Z COPENHAGEN has worked intensely on the brand’s DNA.
At the helm of SPARK Z COPENHAGEN, which first saw the light of day in the 90s, is
director Torben Olsen along with partner and creative director Mia Ginsborg.
BY HELLE MATHIESEN
NU has talked with director Torben Olsen about New retailers include Anthropologie in USA,
- We have made some design changes so Following increasing international demand,
recent changes to the design and how the brand
has regained its appeal.
that it now appeals more to an international
audience. The look is aimed at feminine, cool
and style-conscious women. Along with our
ambitious growth strategy, the design chan-
ges have opened the doors to whole new mar-
kets. The new direction has brought renewed
success to SPARKZ COPENHAGEN both in the
home market and in international markets in
which demand has gone through the roof, says
Torben Olsen.
Podium in Moskva and Illums Bolighus in Den-
mark, Germany, Norway and Sweden.
SPARKZ has added COPENHAGEN to its brand
name and is now known as SPARKZ COPEN-
HAGEN.
- The brand taps into Scandinavian design tradi-
tions, which is why we have decided to add CO-
PENHAGEN to our name, Torben Olsen explains.
The Danish brand SPARKZ was founded in 1996
and is today run by third generation of the Gins-
borg family.
MODEBRANCHEN.
| ISSUE NO 03 JUNE 2018 | 61