modebranchen.NU NU International June 2018 | Page 57

TENDENCE
FRANKFURT
A M M A I N 

Outdoor Living area at Tendence
BY HELLE MATHIESEN
Living is increasingly relocating outside into the fresh air. Balconies and
terraces have been an extension of the living room for a long time. And
they are also the places where people increasingly surround themselves
with fresh greenery and beautiful accessories. The Outdoor Living area
will put garden plants on display with outdoor lifestyle products - in an
exhibition space between the Galleria and Hall 10, and in the F11 area
outdoors.
- The special exhibition concept makes a visit to the area a genuine expe-
rience. A feeling of well-being on our balcony is not just demonstrated in
a theoretical way: It can be experienced in practice - and there are more
exhibitors and products this time than previously. The area has devel-
oped into a unique selling point for Tendence. It is an ordering platform
and, first and foremost, an impulse generator for the point of sale, says
Bettina Bär, Director of Tendence.
Open space full of life
In Frankfurt am Main, from 30 June to 3 July 2018, Tendence will be
showcasing how every open space – whether it is a micro-balcony, a roof
terrace, or a park-like garden, can be filled with life. For the second time,
Tendence has commissioned 2Dezign from the Netherlands to stage an
exclusive exhibition concept. Visitors will be given inspirational ideas
and acquire impressions of best practice for customized product presen-
tation of plants, outdoor furniture and outdoor accessories.
MODEBRANCHEN.
| ISSUE NO 03 JUNE 2018 | 57