modebranchen.NU NU International June 2018 | Page 38

Article
on the
move
CULTURE
BY HELLE MATHIESEN
With the new collection for spring 2019,
CULTURE is stepping up and increasing
international ambitions with a re-vitalized
look.
CULTUR E
- CULTURE is upgrading with high focus
on easy combinations, flattering colours,
distinguished prints and high-end fabrics
with good diversity and qualities. Finish
and hand feel are the keywords. Knowing
the end consumer well is essential, and
there is of course great attention to the
well-known details – hidden as well as
subtle and understated. Strong and toned
commercial colours are significantly ex-
pressed in the new collection for spring
2019, says brand manager Lars Flycht. He
adds that CULTURE is about giving the wo-
man a unique way to self-perception and to
underline a sophisticated attitude.
- CULTURE is the way you dress. The way
you wear your favorite styles. CULTURE
is the mirror of your taste, your lifestyle,
and your fascination with the world. It is a
brand founded on a truly design-oriented
DNA, carefully unfolded in beautiful qua-
lity materials and elegantly summed up
with the sentence “This is my CULTURE”,
says Lars Flycht.
Visitors at Panorama can experience the
new SS19 collection from CULTURE at
stand 1.18 in Hall 1.
38 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN.
CULTURE