Photo by NOSHE , Peter Wagner and Julia Luka Lila Nitzschke
» IN THE CENTRAL COMMUNITY AREA OF HALL 8 , NOVA TAKES THE
TERM “ COURT ” LITERALLY AND PRESENTS BOTH A STRONG VISUAL AND CLEAR THEMATIC CONCEPT «
In the central community area of Hall 8 , Nova takes the term “ court ” literally and presents both a strong visual and clear thematic concept , which , based on the character of urban sports fields , will also include daily events and get-togethers .
Retail solutions at Panorama In Hall 6 Panorama Berlin presents a handpicked , carefully selected range of services and solutions that offer value in mastering the challenges of a rapidly changing industry : Chosen for their applicability and ease of integration , the Panorama exhibitors offer concrete solutions to real-world problems .
From shopfitting to culinary concepts to presenting products online , Panorama Berlin has created Retail Solutions to show the many possibilities available to turn a Point of Sale ( POS ) into a Point of Experience ( POX ) and to help retailers prepare for the future . Inspiring keynotes , informative panel discussions and interactive workshop sessions sum up the advantages of the various providers presented in the Retail Solutions area .
XOOM and Selvedge Run The cult fair Selvedge Run with exhibitors showing authentic denim lifestyle and heritage brands is once again a guest of Panorama Berlin on the grounds of Messe Berlin . That is also the case for the XOOM trade fair , and with more than 2,000 square metres XOOM expands its brand portfolio at Panorama . XOOM is organised by Innatex and the idea is once again to present a selected portfolio of green fashion brands on the grounds of Messe Berlin . In response to a multitude of exhibitor requests the organiser initiated the symbiosis of Innatex and Panorama and it premiered in January 2018 .
MODEBRANCHEN . | ISSUE NO 03 JUNE 2018 | 35