modebranchen.NU NU International June 2018 | Page 34

Article
JÖRG WICHMANN, CEO AT PANOR AMA:
FASHION
IS A
PEOPLE’S
BUSINESS
From 3 to 5 July 2018, Panorama Berlin will once again bring together the top decision-
makers in the fashion business. This time under the motto “Connecting Communities”.
BY HELLE MATHIESEN
“Connecting Communities” is the Pano- Integration of fashion, shoes and
accessories
timal trade fair format for bringing people into a left hemisphere for women’s fashion
rama Berlin motto for the Spring/Summer
2019 season. Focus will be to create the op- The segmentation introduced last season
gether. a right with focus on men’s fashion (Gents
in the international fashion business to-
In addition, this season Panorama Berlin is
presenting a carefully curated selection of
ready-to-use solutions for the retail mar-
ket as an interface for the entire market.
- Fashion-business remains a people’s busi-
ness. In addition to the early sighting of the
upcoming trends, the exchange of the indu-
stry among each other remains the indis-
pensable USP of Panorama Berlin, says Jörg
Wichmann, CEO at Panorama Berlin.
34 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN.
(Grace in Hall 1 and Style Hub in Hall 3) and
in Hall 2 and Modernists in Hall 4) will be
confirmed our concept. The integration of
shoes and accessories with the summer
2019 season underlines the respective the-
me worlds and rounds them off sensibly,
Jörg Wichmann states.
New offshoot in Nova Court
retained. Nova is for the denim and casual segment.
to Casual & Denim will be expanded with son, Panorama will be presenting around
The 800 selected women’s and men’s col-
lections from Contemporary to Formal
the Spring/Summer 2019 season by inte-
grating shoes and accessories as well as
lifestyle items.
- The positive feedback from exhibitors
and visitors regarding the hall layout has
I Hall 9 it gets a new offshoot in Nova
Court. As the highlight of the coming sea-
60 trend-setting brands from the fields of
athleisure and sports fashion in Hall 8 on
3,600 square metres. Two seasonal themes
top off the area’s offerings for the premi-
ere: Yoga and Beachwear.