modebranchen.NU NU International June 2018 | Page 32

Article
BY HELLE MATHIESEN
Q | Pep had its debut at Panorama in January. How
did the German and international buyers receive the
brand?
Q/A
WITH MARTINA POTSCHAN,
COUNTRY MANAGER FOR GERMANY,
AUSTRIA AND SWITZERLAND
FOR THE DANISH BR AND PEP
FROM CNS GROUP
A | Honestly… the reactions to our appearance were
even more positive than we expected. That is true for
our brand Pep and our heritage as well as for our col-
lection itself. This of course confirms that we are on
the right track.
Q | Pep will show the new collection for SS 2019 in
Berlin in July.
Can you give the buyers a little sneak peak on Pep’s new
summer collection?
A | “The colour symphony of spring”… that’s the head-
line and conceptual brace of our spring collection 2019.
New colours combined in untraditional ways, giving
you the sense of spring.
Whether it’s a striking suit in orange red or grass
green or multi stripes mixing bright yellow with blue
colour tones and strong green with light lavender the
combination of new colours creates its own eye-catch-
ing character with a new line and direction.
Q | What are your expectations for Pep’s expansion at
your markets for the near future?
How do you see the European clothing market in ge-
neral - are the fashion retailers open-minded when it
comes to investing in new brands?
Is it an advantage to represent a Danish fashion brand?
A | We are new and we want to grow, of course. The Da-
nish heritage in this respect is a boosting factor for us.
Consumers as well as retailers are open-minded for
Scandinavian brands, and especially Danish fashion.
Like in many other markets we have to deal with cut-
throat competition, at the same time, consumers are
open for new ideas and new brands. And with Pep, a
brand, which stands for extremely wearable fashion
and the mix of great quality and value for money, we
are very confident to conquer a fair market share in
this very vivid environment.
32 | ISSUE NO 03 JUNE 2018 | MODEBRANCHEN.