SUSTAINABLE
FASHION
L A U R I E
A | To LauRie, responsibility refers to doing
business properly and with respect for the
people and the environment we influence.
The definition of sustainability and su-
stainable
development
found
in
the
Brundtland Report from 1987 is the most
meaningful one to us:
Sustainable development is “the kind of
CIFF Showrooms
development that meets the needs of the
B2-212
present without compromising the ability
of future generations to meet their own
needs.”
Sustainability is closely linked to environ-
mental and health-related issues, which is
why we aim to use manufacturing proces-
ses and materials that consider the env-
ironment and the health of our end-users.
Q | How will things develop in the coming ye-
ars? Will consumers increasingly demand fa-
shion that is produced responsibly with con-
sideration of health and the environment?
A | I expect to see an increase in more re-
sponsibility-conscious consumers to whom
animal welfare, the environment and re-
spect of people involved in the production
of a product play a central role. SoMe con-
tributes to general education (good or bad),
and certifications will be as important as
ever.
Q | Please give an example of one of your
initiatives that is especially relevant for fa-
bomuld til økologisk. Samtidig er en del af Summary shion companies that work with – or would
både vores bukser og bluser med Tencel – like to work with – sustainable fashion?
og stærkt materiale til tøj, og dels fordi det Q | How would you define sustainable fa- fremstilles på en god måde i et closed loop. A | To LauRie, sustainable fashion is about manufacturing enduring products in terms strong focus on moving from conventional
dels fordi vi synes, det er et rigtig lækkert
En af vores jeansgrupper består af det gode
fra begge verdener – i en high-end meter-
vare af både økologisk bomuld og Tencel.
For komfort er den rundet af med stretch-
garner. Den findes i to vaske fra et Oeko-
Tex-certificeret vaskeri.
shion? A | In addition to the general Oeko-Tex cer-
of quality and durability; products that are to organic cotton.
safe for environment and people.
We believe that it’s essential that our
clothes reflect current trends. A blouse
with prints, a pair of jacquard trousers or
another item from our collection that have
been used in a season can often be given
away or sold to someone else due to the
high-quality nature of our products.
Q | How is LauRie working with terms like
sustainability and responsibility?
tification, which is our baseline, we have a
Also, a part of our trousers and blouses
uses Tencel fibres – partly because it’s
strong and comfortable, and partly because
its produced in an eco-friendly manner due
to its closed loop system.
One of our jeans lines consists of the best
of two worlds – a high-end fabric of orga-
nic cotton and Tencel. For extra comfort,
we use stretch yarns. It comes in two wash
styles from an Oeko-Tex certified post-tre-
atment facility.
MODEBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 91