SUSTAINABLE
FASHION
Summary
Q | How is Dansk Fashion & Textile working
with terms like sustainability and responsibility?
A | DM&T is working hard to extend our
member’s knowledge about global guide-
lines: UN’s Guiding Principles on Business
and Human Rights and OECD’s guidelines.
Q | How will things develop in the coming ye-
ars? Will consumers increasingly demand fa-
shion that is produced responsibly with con-
sideration of health and the environment?
A | That depends on the perspective.
Within the next few years I don’t expect
responsibility to become a critical buying
factor when it comes to consumer fashion.
That being said, there’s a rather strong
segment with great purchasing power that
is increasingly interested in the sourcing
of the clothes they buy - and they expect
full transparency when it comes to work-
DM&T
Q | Hvordan tror du udviklingen bliver i de
kommende år? Vil forbrugerne i stigende
grad efterspørge mode, der er produceret
med ansvar for miljø og sundhed?
A | Det kommer an på perspektivet. Inden
for de allernærmeste år tror jeg ikke, at
vi vil opleve, at ansvarlighed bliver en
afgørende indkøbsfaktor for mode hos
ing conditions and resource consumption.
svarlighed, og det er for sent at opdage
det, når loven allerede er trådt i kraft, for
så kan man ikke nå at omstille sig. Des-
uden mister man den forretningsfordel,
som der ligger lige for fødderne i forhold
til at være først.
Q | Giv et konkret eksempel på et af jeres til-
People in that segment are front runners.
The mainstream segment is not quite
there just yet. But that means that we bet-
ter saddle our horse in order to stay ahead
of new and upcoming social responsibility
laws. It’s simply too late to adapt, when the
legislation is already in effect. Additionally,
you’ll lose the first mover advantage.
Q | Please give an example of one of your
alle forbrugere. Der er dog et meget købe- tag, som er særlig relevant for leverandører, initiatives that is especially relevant for
dygtigt segment, som i stadig stigende der arbejder med - eller gerne vil arbejde fashion companies that work with – or would
grad går op i, hvordan deres tøj er blevet med - bæredygtig mode like to work with – sustainable fashion?
produceret, og som efterspørger transpa- rens omkring arbejdsmiljø og ressource- forbrug. Det er vores front-runners. A | Det bedste eksempel er vores fokus på at hos medlemmerne. Den tilgang markerer A | The best example I can give is our fo-
Mainstream er det ikke helt endnu. Men få implementeret Due Diligence-tilgangen et skifte fra nytteløs auditering (Naming marks a shift from futile auditing (Naming
det betyder bare, at vi skal se at komme
på vognen, for der er lovgivning på vej på
mange forskellige områder inden for an-
and Shaming) til konstruktiv udvikling
(Knowing and Showing) samtidigt med, at
virksomhedens forretning styrkes.
cus on getting our members to implement
the Due Diligence approach. This approach
and Shaming) to constructive development
(Knowing and Showing) and strengthens
the company’s business.
MODEBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 89