SUSTAINABLE
FASHION
SOAKED IN LUXURY
FROM RECYKLED POLYESTER
A line of Soaked in Luxury jackets
are made from recycled polyester.
It means that plastic waste has
been cleaned and meltet, then
made into a thread that has been
weaved into the garment. In this
way the jackets are keeping the
comsumer warm and dry while
protecting the environment. After
use it can be re-cykled and made
into new garment.
SOAKED IN LUXURY
ceringer og mærkninger, som kan hjælpe countries, but responsibility is becoming tainable from the fact that a fur coat lasts
gerne skal informeres om de bæredygtige Quality is often associated with sustain- ture.
indkøberen på vej. Og der er en stor formid-
lingsopgave ude i butikkerne, når forbru-
modeprodukter.
Læs med
Hvis du som butik endnu ikke har haft lej-
lighed til at sætte dig ind i, hvad bæredyg-
tig mode er, så kan du i dette tema læse en
række Q&A’s, hvor vi har spurgt udvalgte
brands om, hvordan de arbejder med be-
greber som bæredygtighed og ansvarlig-
hed.
Se også listen over fem vigtige forkortelser,
navne og systemer, når vi taler bæredyg-
tighed, og deres betydning. Listen er frem-
stillet i samarbejde med brancheorganisa-
tionen Dansk Mode & Textil.
Læs med på de følgende sider.
Summary
These years, the fashion industry is con-
sumed with increased responsibility. Gen-
erally speaking, there are numerous cloth-
ing companies that aim to produce with
consideration to the environment and the
local community. Chemical-free textiles
and proper production conditions are also
areas of increased interest.
Many manufacturers take into considera-
tion the environmental impact when decid-
ing on the country of production. Southern
Europe, Eastern Europe, the far East and
Africa – there are pros and cons about all
increasingly important when making the
decision.
ability. The buy-and-throw-away culture is
on the decrease. Is it safe to say, as a suppli-
er, that you’re producing sustainable fash-
ion, because it’s made from high-quality
materials that last several seasons?
Is it safe to say, the you’re producing sus-
tainably, because your production is based
in Europe, which means a smaller impact
on the environment with low CO2 emission
within transportation?
If you choose organic, certified fabrics, is
it then safe to claim that the collection is
organic? What about all the other elements
in the collection – the thread, buttons, zip-
pers etc.? And what about the production
process?
A number of brands are starting to let con-
sumers choose sustainable products by
producing small lines with a limited num-
ber of labelled products – or by producing
select styles in organic fabrics.
The industry is currently working on de-
veloping methods to reuse materials – and
it’s experimenting with developing textile
mills that can transform used clothes into
fibres, which can be reused as fabrics.
Using natural materials, which would
otherwise be wasted, is another method,
through which fashion companies can inte-
grate sustainability into their collections.
It can be argued that the fur trade is sus-
76 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
several generations, which stands in high
contrast to the buy-and-throw-away cul-
As a fashion buyer, you can rely on inter-
national labels and certifications. But even
the labels themselves can be hard to under-
stand sometimes.
NU has come up with some examples on
how different fashion companies interpret
sustainable fashion. There are plenty more
examples, and even more new angles on re-
sponsible fashion will see the light of day in
the coming years.
Many companies make a big deal out of com-
municating the benefits of their particular
angle. To begin with, this communication
focuses on the supplier-buyer relationship.
After that it shifts focus to the relation-
ship between stores and consumers. It’s a
tough task to get the message through on
both levels, but a crucial one, if sustainable
brands will ever stand a chance.
If you, as a store owner or employee,
haven’t had the chance to go into depth
with sustainable fashion, this feature of-
fers a range of Q&A’s, in which we’ve asked
select brands how they work with sustain-
ability and responsibility.
We’ve also listed five of the most essential
abbreviations, names and systems related
to sustainability and the meaning behind.
The list is made in collaboration with the
trade organization Dansk Fashion & Textile.
Read more on the following pages.