Artikel | article
2018-19
TREND A/W
YAYA
CG - CLUB OF GENTS
JUST FEMALE
HATTRIC
SKOVHUUS
CAMEL ACTIVE MENSWEAR
ISAY
The decade that ends with the AW 18/19 had in their wardrobe. According to co- The colourful 20s
on the decade’s colour trends. Buyers have colours will once again shine. And if the trends. Anja Bisgaard Gaede is a member of
season has been marked by a long period of
economic decline. And that has rubbed off
focused on safe bets, outerwear has been
axed and innovative design has faced tough
living conditions. Many winters during the
decade saw black as the dominant basic
colour – and in retrospect, it comes as no
surprise that consumers held back on shop-
ping new clothes. What the stores could
offer resembled what consumers already
lour experts, it is time to put behind us the NU has met with trend researcher Anja
clothes start to look vastly different than international colour forums such as Colour
dark days and look to brighter days, where
in previous seasons, consumers will have
new incentives to change up their war-
drobe. The black-on-black days are over,
so look forward to a fashion season, where
buyers will be presented with an orgy of co-
lours and new smart colour combinations.
50 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
Bisgaard Gaede to chat about upcoming
Marketing Group and Heimtextil’s colour
panel. She is confident that we are heading
for a radical change of style when it comes
to colours.
- We are approaching what is referred to as
”the colourful 20s”. Our attitude towards
colours is changing, we will become more