REVOLVER
mærket tilfører en indtægt til arrangøren . Hos os kan indkøberen gennemgå messen på seriøs vis på fire timer . Det , opfatter vi , som det maksimale en moderne og professionel indkøber har til rådighed , siger Christian Maibom , der lægger vægt på Revolvers placering i Øksnehallen som et præcist match i forhold til segment , størrelse og format .
- Vores ambition er ikke at vokse i størrelse , men derimod at blive endnu skarpere og endnu mere præcise i vores udvalg af brands . Vi er desuden placeret lige midt i hjerte af København i det gamle meatpacking district . Det betyder , at Revolver kan
ØKSNEHALLEN
31 JAN - 2 FEB
» IT ’ S NOT OUR AMBITION TO GROW MUCH LARGER , BUT RATHER TO BECOME EVEN SHARPER AND EVEN MORE RELEVANT IN OUR SELECTION OF BRANDS «
CHRISTIAN MAIBOM , CREATIVE DIRECTOR
tilbyde den unikke “ Scandinavian / Copenhagen Experience ”, der også er en del af årsagen til , at indkøberne vælger København som messedestination , siger Christian Maibom . Revolvers showscene Revolver Runway er til januar / februar 2018 igen placeret i Lokomotivværkstedet . - I august var der fra blandt andet Vogue stor ros til venue ’ et , hvor Astrid Andersen , Uniforms for the Dedicated og Ivan Grundahl med flere holdt deres shows . Til den kommende sæson videreudvikler vi naturligvis også Revolver Runway , hvor endnu flere nye og kvalitative brands vil afholde shows . Det bliver rigtig fint , slutter Christian Maibom .
Summary Revolver aims to make the fair more tradedriven . - In the coming season , we will focus even more on trade . That ’ s what it ’ s all about , anyway . Revolver and the city of Copenhagen have – in contrast to many other fashion fair destinations – kept their reputation as an effective trade destination . Revolver is a fantastic and efficient order platform . In order to make more use of that , we have spent the last couple of seasons on developing digital tools such as apps and digital calendars to boost sales . The coming season is no exception , says creative director Christian Maibom , who describes the fair ’ s exhibitor mix as trendsetting Scandinavian brands and a selection of like-minded qualitative brands from the rest of the world . - Revolver is strongly curated and each of our brands is relevant to visiting buyers . Exhibitors are carefully picked out to be as relevant as possible and not to maximize profits for us . The Revolver fair is a four-hour experience . That ’ s the maximum amount of time a modern and professional buyer can set aside , says Christian Maibom and highlights Revolver ’ s location in Øksnehallen , which is a perfect location in terms of segment , size and format . - It ’ s not our ambition to grow much larger , but rather to become even sharper and even more relevant in our selection of brands . Also , we are located in the heart of Copenhagen in the old meatpacking district . This way , Revolver offers the unique “ Scandinavian / Copenhagen Experience ”, which is another reason buyers choose Copenhagen as their fashion fair destination , says Christian Maibom . Revolver ’ s show scene Revolver Runway is once again located in Lokomotivværkstedet . - In august , the venue received praise from big players including Vogue . Astrid Andersen , Uniforms for the Dedicated , and Ivan Grundahl and others held their show at the venue . For the coming season , we ’ ll be developing upon Revolver Runway with even more new and qualitative brands . It ’ ll be amazing , Christian Maibom says .
MODEBRANCHEN . | ISSUE NO 01 JAN ./ FEB . 2018 | 27