Artikel | article
T O M JØRGENSEN AGENTUR
CAMEL ACTIVE WOMENSWEAR
3 QUESTIONS
CIFF Showrooms
B3- 280
til CEO Tom Jørgensen om overtøjet til AW 18 / 19 fra Camel Active Womenswear . Three questions for CEO Tom Jørgensen about the outerwear for AW 18 / 19 from Camel Active Womenswear .
AF HELLE MATHIESEN
1 | Venligst giv en kort beskrivelse af dit brands udtryk Camel Active er indbegrebet af autentisk , cool outerwear . Temaet “ Mountaineering ” til AW18 understreger netop den eventyrlyst , der ligger i Camel Actives DNA . Lange oversized parkas og korte sporty bomber-styles . Looket til sæsonen er ret clean , inspireret fra menswear med for eksempel lightweight Puffa-dunjakker i oversize . Blazers i strik / jersey mix eller kraftig uld i all-over camouflagemønster understreger det autentiske . Weatherproof yderstoffer , GoreTex og waxed cotton med Teflon på indersiden sikrer brugeren mod det vekslende vejr .
2 | Hvilke farver er de vigtigste i den nye kollektion til AW 18 / 19 ? Farverne passer til årstiden . Brændte røde nuancer og pumpkin orange . Kølige blå farver samt khakigrønne toner . Vores lightweight jakker kommer i ikke mindre end ni farveoptioner .
3 | Hvilken ny funktion eller detalje er efter din mening den mest spændende ? Et highlight er helt sikkert vores " Two in One Oversized Cotton Parka ” med aftagelig uldvest i autentisk mønster . Voluminøs pasform med længere front og kortere ryg giver et helt nyt look . Pelskanter , læderdetaljer og kraftige zippers fuldender billedet . Den er klart sæsonens nye “ must have ” piece . Vores nye yderstof i bomuld med Teflon-behandling på indersiden , giver os muligheden for at forene det helt autentiske look med funktionel beskyttelse mod vind og regn .
1 | Please give a short description of your brand ’ s profile for AW 18 / 19 . Camel Active is the definition of authentic , cool outerwear . The theme “ Mountaineering ” for AW18 highlights Camel Active ’ s adventurous DNA . Long oversized parkas and short sporty bomber styles . This season ’ s look is clean , inspired from menswear with oversized , light weight Puffa down jackets . Blazers in knit / jersey mix or thick wool in all-over camouflage pattern underline the authentic style . Weatherproof outer fabrics , Gore-Tex and waxed cotton with Teflon on the inner side protect users from the changing weather .
2 | Which colours are most important in the new collection for AW 18 / 19 ? The colours match the time of the year . Burnt tones and pumpkin orange . Cool , blue colours and khaki green tones . Our lightweight jackets come in no less than nine different colour options .
3 | Which new feature or detail is the most important , in your opinion ? One of our most important styles is our “ Two in One Oversized Cotton Parka ” with a detachable wool vest in an authentic pattern . Baggy fit with a long front and a short back give the style a whole new look . Fur collars , leather embellishments and strong zippers complete the look . That is definitely the “ must have ” piece of the new season . Our new outer fabric in cotton with a Teflon surface on the inside enables us to merge the authentic look with functional protection against wind and rain .
178 | ISSUE NO 01 JAN ./ FEB . 2018 | MODEBRANCHEN .