Artikel | article
KEY WORDS PÅ BETTY
BARCLAYS OVERTØJ TIL AW 18
Quiltede jakker / lette dunjakker/ stort udvalg af uldfrakker med og
uden pelskraver og i en lang række farver / jagt-trend / "vegan-
ske" dunjakker / softshell / sporty jakker i athleisure-trend / korte
BETTY BARCLAY
lammeskindsjakker i biker-stil / luftige dunjakker / korte eller lange
frakker og frakker i A-facon /sølvgrå metallook i nylonjakker / trendy
quiltet jakke i pink / cognac som vigtig farve / offwhite, sand, et
udvalg af både dybe og klare røde toner, blommefarve, denimblå,
dyb navy, pasteller, kastanjebrun / metalliske overflader, sølv- og
messing-toner / bredt udvalg af matchende vinter-accessories.
Norwegians, for example, prefer real down, rest in more fashion-orientated outerwear. I expect to see trends towards some of the
More room for outerwear lity materials especially appealing, says with big fur collars, smart, quilted jackets
real fur, hoods and functionality, says the
Country Manager.
Christel Lange notes a trend where outer-
wear is becoming more popular in stores
after a couple of winter seasons where vir-
tually no retailers due to weather conditi-
I expect women to find colours, check pat-
terns and patterns in general and high-qua-
Christel Lange. In her opinion, consumers
are becoming far more courageous – also
when it comes to outerwear.
Styles that catch the eye
ons dared to give outerwear valuable retail - Many people are actively pursuing styles
stores dedicate a larger area to outerwear, items and quilted jackets that allow for
space.
- We are currently seeing a trend where
which, in my opinion, is a great decision.
Consumers are ready to invest in proper
outerwear. Traditionally, Betty Barclay
is a big outerwear brand, so we are extra
excited about the coming winter season. I
believe we will continue selling lots of com-
mercial items with focus on functionality,
but we also expect to see an increased inte-
that stand out from the rest. But we also
expect to sell a lot of gorgeous, classic wool
ease of movement, that are practical, com-
fortable and easy to wear. In that respect,
we have quite a few options. Some women
want jackets that covers their buttocks,
while others want jackets that go all the
way down to the knees. A new trend is al-
most ankle-length jackets. I expect to see
way more of this particular trend. In fact,
174 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
things Betty Barclay do best; stunning de-
sign embellishments, gorgeous parka coats
with high functionality and brilliant and
flexible designs, says the Country Manager
and adds that Betty Barclay has divided its
outerwear into two lines: Betty Barclay
Outdoor and Betty Barclay Crossover.
- The Crossover line is designed to be more
trendy and sporty. The look is young, while
the Outdoor line is a little more classic and
feminine. That’s the short version, says
Christel Lange.
Betty Barclay offers a large NOOS program-
me for both lines.
- Many retailers have felt precarious about
buying too much outerwear, so it’s been
great for them to be able to supply, says
Christel Lange.