FRIEDA&
FREDDIES
CIFF
B3-
286
ABOUT FRIEDA & FREDDIES NEW YORK
In the 1970s Frieda & Freddies was the name of two
infamous Discotheques in Miami and New York, with the
label being personified by two little Chihuahuas named
“Frieda & Freddies”. Amongst other things, the MIAMI VICE
TV series was set in the two clubs; simultaneously a wild,
screaming and colourful clothing collection was based
around the clubbing scene featuring T-Shirts and sweat-
shirts. Within no time the Frieda & Freddies collection ad-
vanced into a Must - Have brand relying largely on funky
Disco prints and Hawaii Shirts. Frieda & Freddies became
absolute cult in the 80’s, far beyond Miami and New York.
Nevertheless the decline of the Discotheque are in the
90’s also affected the Hype around Frieda & Freddies.
This changed drastically, when in 2005 Lebek & Friends
took over the trademark rights and developed a collec-
tion for Europe. The fresh and young collection was vastly
extended to an extensive lifestyle collection and within
two years a Europe wide export with a multitude of sales
FRIEDA & FREDDIES
agencies was set up successfully.
AF HELLE MATHIESEN
Frieda & Freddies New York er et interna- På CIFF får Frieda & Freddies et selvstæn- & Freddies New York is a brand known
er palletten ved at være komplet hos Jens Zerres, Just White og Olsen vises på Jens tionalities that add an extra touch to the
tionalt brand, der især er kendt for deres
gennemførte overtøjsprogram. Dermed
Ubbe Agentur, der også er agent for buk-
sespecialisten Zerres, skortespecialisten
Just White og strikspecialisten Olsen.
- Overtøjet har vi sagt ja tak til, fordi det
supplerer vores andre produktgrupper
digt univers i CIFF Showrooms på stand
B3-286, mens de nye kollektioner fra
Ubbe Agenturs sædvanlige stand på B2-
203. Alle brands kan desuden ses på MODE
i Vejle.
Summary
perfekt. Desuden er Frieda & Freddies Frieda & Freddies New York is an interna-
og funktioner, der tilføjer noget ekstra til with Jens Ubbe Agentur’s other brands,
New York et brand, der er kendt for sin
høje og gennemførte kvalitet samt detaljer
designet, så det stikker lidt ud fra andet
overtøj. Som markedet er netop nu, er der
behov for spændende nyheder, og det er
netop det, Frieda & Freddies kan tilbyde,
siger Jens Ubbe om det nye brand, der nu
kommer til Norden.
tional brand famous for its well-designed
outerwear. This latest addition fits well
which include the trouser specialist
Zerres, the shirt specialist Just White and
the knit specialist Olsen.
- We have added outerwear to our palette
because it complements our other prod-
uct groups perfectly. Additionally, Frieda
and famous for its high and well-designed
quality and its finishing details and func-
design and let the clothes stand out from
other outerwear in the market. The fash-
ion stores need something new and fresh,
and that is exactly what Frieda & Freddies
offers, says Jens Ubbe about the new brand
that will hit the stores in the Nordic coun-
tries real soon.
At CIFF, Frieda & Freddies gets its own
universe in CIFF Showrooms at booth B3-
286, while collections from Zerres, Just
White and Olsen are presented at Jens
Ubbe Agentur’s usual booth at B2-203.
All brands are available to see at MODE in
Vejle as well.
MODEBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 165