AW
Lingerie &
Loungewear
SYVERSEN TILFØJER
ENDNU ET BRAND
TIL PORTEFØLJEN
SYVERSEN ADDS ANOTHER BRAND
TO THE PORTFOLIO
SAXX
Syversen introducerer det
canadiske sportsbrand
SAXX for de skandinaviske
indkøbere på CIFF.
The Canadian sports brand
SAXX is introduced to the
Scandinavian buyers at CIFF.
AF HELLE MATHIESEN
SAXX er et canadisk brand, der har specialiseret sig i
teknisk undertøj til herrer.
- SAXX ligger i feltet mellem sport og fashion og ud-
fylder dermed et gap i markedet. Samtidig supplerer
SAXX de øvrige produkter, som vi repræsenterer
hos Syversen, perfekt, forklarer International Sales
Manager Rasmus Paludan. Den internationale virk-
somhed med norske rødder, tager SAXX ind i brand-
porteføljen, fordi det ligger fint i tråd med strategien.
- Gennem nogen tid har vi netop søgt efter et mærke,
der er både teknisk stærkt og moderigtigt. SAXX ap-
pellerer til primært sportsbutikker og kan dermed
være med til at åbne en ny distributionskanal for
Syversen, siger Rasmus Paludan. Han tilføjer, at
SAXX med sin profil ikke kommer til at kannibalise-
re på nogen af de eksisterende mærker i porteføljen,
men derimod udgør et perfekt supplement - ikke
mindst til herrebrandet Muchachomalo.
Den nye kollektion fra SAXX kan ses på CIFF på stand
C3-113.
128 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
FREE TO MOVE
Ten years ago, Trent Kitsch started SAXX with a mission to revolutionize the
core staple of every man’s wardrobe. He did it using a patented internal
mesh panels; one key innovation that catapulted SAXX into the future.
Today, the focus remains the same. SAXX is continuously pushing the
boundaries in the never-ending pursuit of elevating everyday experiences
by building the best underwear out there.
The entire SAXX collection features flat lock seams. This allows for added
stretch, extra durability and zero seam excess, ultimately leading to a
more comfortable fit and feel. SAXX founder Trent Kitsch and NBA all
star Kevin Love have a lot more in common than just their mutual love of
sport. First, they know it’s hard to be at their best without hard work and
great products to support them. Second, they know first hand that SAXX
provides extraordinary comfort for their active lives to keep them moving
freely. Whether running, training, setting out on an adventure, or getting
geared up for game day, SAXX is continuously developing new products
designed to meet the high demands of the consumer.