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Artikel | article FANTASIE SKINY Summary While the brands Freya, Fantasie and Elomi are gaining ground in Denmark, it FREYA is only recently that buyers have started showing interest in the Wacoal brand. All H E K O P E the mentioned brands are a part of Wacoal Europe. - The Wacoal brand is still relatively un- WACOAL GROUP CIFF Showrooms known in Denmark but extremely popular B4-213 in USA and Japan. In Japan, two out of three women wear Wacoal lingerie. It is my edu- cated guess that Wacoal has strong poten- SKINY CIFF Showrooms tial in Denmark, which is why we plan to B4-280 make an extra effort to build brand aware- ness of Wacoal, that offers beautifully de- signed products in a great fit and are made from the highest quality materials. Wa- coal’s bras are available up to size G, which is an extra bonus, says Helle Kofoed from Hekope, the Danish agent of Wacoal and Wacoal Europe’s other brands. Not only Hekope is enthusiastic about Wacoal. In December 2017, the international lingerie trade fair Le Salon International de la Lin- FREYA HEKOPE Skiny / Wacoal / Fantasie / Elomi / Freya / b.tempt’d / Goddess geri and Paris Capitale de la Création gave the Designer of the Year award to Wacoal due to brand’s ability to create creative and innovative lingerie. Wacoal has refined its shapewear concept for AW 18/19 to reflect current trends and highlight design principles of innovation and elegance. MODEBRANCHEN. | ISSUE NO 01 JAN./FEB. 2018 | 127