Artikel | article
Summary
Thomas Johnson is the new Scandinavian least 50 percent in 2018. I have recently - Quite a few stores are struggling, but I
and Esprit Body, Swim, Nightwear and sales growth, says Thomas Johnsen. range of existing lingerie stores have a hard
Vogue, Nanso, Maidenform, DKNY Intimate
Sports and Shoes. As of January 1, 2018,
Esprit Socks is added to the list, previously
represented by FALKE.
- In addition to getting a new and popular
product line that I can offer my current cus-
tomers, Esprit Socks comes with a strong
customer base. But it also opens up for at-
tracting new customers, says Thomas John-
son and adds that Esprit is Under-Cover’s
engine of growth.
- Esprit is once again becoming a popular
brand with high-quality products at afford-
able prices. In 2017, Under-Cover’s turno-
ver rose 30 percent compared to 2016, and
I expect the turnover to increase with at
hired two new sales agents who will play
a central role in generating the forecasted
- We have just moved to newly renovated
and modern head offices at which we will
present all brands and lines in a 200-square
meter large showroom. Counting our of-
fices, we now have more than 450 square
meters at our disposal. We have high hopes
for especially the new showroom, because
it gives us a chance to present each brand
in just the right surroundings in addition to
presenting inspiring new ways to display
lingerie and accessories, in-shops and point
of sales in lingerie stores, says Thomas
Johnson to NU.
He stresses that there is need of innovation
in the lingerie industry.
must say that many companies in the in-
dustry fail to think out of the box. A wide
time reaching the younger audience. The
stores are simply not appealing to young
women. I personally believe that lingerie
stores could benefit from looking to other
markets, in which we currently see excit-
ing new store concepts that combine the
categories “sport and body” or “body and
beach”. It is that kind of innovation our
showroom will challenge the retailers with
when they visit us, says Thomas Johnsen.
During Copenhagen Fashion Week, buyers
can draw inspiration from Under-Cover in
the new showroom on Fabriksparken 16 in
Glostrup.
PR ET T Y G ER MAN :
H VA D T Y S K E R N E A LT I D
K VA L I T E T
E R M E G E T S E X Y.
H A R V I D S T:
Jan Bach Andersen, phone 0045 4056 2214
Bella center Room B4−209
agent for the popular brands Trasparenze,