Artikel | article
VIBRANT CITY LIFE
AND PEACEFUL
MINDFULNESS
HANRO har ladet sig inspirere af såvel det
pulserende byliv som rolig mindfulness
i sin nye kollektion til damer og herrer til
A/W 2018.
For A/W 2018 HANRO is inspired by
vibrant city life and peaceful mindfulness.
AF HELLE MATHIESEN
To modsatrettede tendenser smelter sammen
i HANRO’s nye kollektion. Vi sætter pris på
både det dynamiske urbane liv, men vi nyder
også værdifuld time-out sammen med familie
og venner i hyggelige og komfortable rammer.
Danskerne kalder denne stemning hygge – et
bevidst valg, hvor man prioriterer de nære øje-
blikke og gør noget godt for sig selv og andre.
Denne filosofi reflekteres i HANROs nye kol-
HANRO
lektion.
Den nye kampagne er skudt med Hamborg som
baggrund og kollektionen er både urban og af-
slappet – en lille verden af komfort midt i byens
puls.
Summary
Vibrant city life AND peaceful mindfulness –
two supposedly opposite lifestyles merge into
one in HANRO’s Fall/Winter 2018 campaign. HANRO HITS BEVERLY HILLS
family and friends in a cozy and comfortable boutique. It is located in Beverly Hills,
We appreciate the dynamic urban way of life
– but also enjoy taking valuable time-outs with
laid-back atmosphere. The Danes call this at-
titude to life “Hygge”: a conscious and mindful
way of living, enjoying the small things in life
and doing good for yourself and others. This
philosophy is perfectly reflected in the new
Fall/Winter collection. Staged in front of the
city lights of Hamburg, the collection is both
urban and relaxed – a small world of wellbeing
in the midst of the vivid city.
122 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
In December 2017 Hanro opened its
1800-square-foot large California
at South Santa Monica Boulevard, half
a block from Rodeo Drive. This is the
second U.S. location for Hanro, following
the opening of the New York City store in
the Meat Packing District in 2012.