Leder | editorial
Velkommen til en ny udgave af NU , hvor du som indkøber kan hente inspiration til den nye AW 18 / 19-sæson . Som indkøber er der meget , du skal forholde dig til , når sæsonens nye sortiment skal sættes helt rigtigt sammen til netop din kundegruppe . Du skal vælge brands , farver , kvaliteter og styles , men som noget relativt nyt er du også mere eller mindre tvunget til at tage stilling til sustainability . Flere og flere mærker arbejder med bæredygtighed i en eller anden form , og der er mange vinkler på , hvordan leverandører vægter og fortolker begrebet . NU dykker ned i den ansvarlige mode i det 36 sider store tema Kunsten at sælge sustainable fashion . Moden yderst og inderst belyser vi i temaerne Outdoor AW 18 / 19 og Lingerie AW 18 / 19 . Som sædvanlig finder du også et stort tema om trendfarverne til sæsonen , hvor du kan nyde leverandørernes mange nye , flotte kollektionsbilleder – naturligvis overskueligt ordnet i sæsonens farvetemaer . Gå heller ikke glip af nyhederne inden for accessories med sko , tasker , strømper , bælter , handsker , huer og tørklæder . Vi har samlet et bredt udsnit af alt det nye spændende tilbehør i temaet Fashion Accessories . Fornøj dig med temaerne og de mange andre nyheder om mode , messer , brands , virksomheder og mennesker i magasinet NU . God læselyst !
A / W 18-19
VINTERSÆSON MED MERE BÆREDYGTIGHED
HELLE MATHIESEN Editor in Chief
A winter season of extra sustainability Welcome to a new issue of NU – your source of inspiration for the new AW 18 / 19 season . As a buyer , there are quite a lot of questions to be answered when putting together the new season ’ s assortment and match it to your customer ’ s needs . It is up to you to select brands , colours and styles , and now it is also up to you to decide on the concept of sustainability . More and more brands consider sustainability an integrated part of their business , and there are a lot of different interpretations of the term . Moreover , it is widely different how companies prioritized the concept within their organization . NU takes a deep dive into responsible fashion in the thirty-six-page feature “ The Art of Selling Sustainable Fashion ”. We take a closer look at fashion inside and out in the theme articles Outdoor AW 18 / 19 and Lingerie AW 18 / 19 . As usual , you can once again find a large section that covers the new colours of the season . Immerse yourself in the stunning new collection photos from all the popular brands – sorted by this season ’ s colour themes , of course . Don ’ t miss out on all the news within accessories , shoes , bags , stockings , belts , gloves , hats and scarves . We have put together a wide selection of the latest accessories in the section Fashion Accessories . Enjoy all the theme articles and the latest updates on fashion , fairs , brands , companies and people in the NU buyer ’ s magazine . Happy reading !
Kolofon / colophon
PUBLISHER
Mathiesen Media , Strøget 40 , DK-7430 Ikast , t + 45 4243 3492 , www . mathiesenmedia . dk Editor in Chief : Helle Mathiesen , helle @ modebranchen . nu , www . modebranchen . nu Journalists : Jette Aaes , Helle Mathiesen Translator : Martin Skovgaard Lauritsen , martin @ indialogue . dk , www . indialogue . dk
SALE
Advertising : Dorte Knudsen t + 45 4270 0866 , dorte @ modebranchen . nu
DESIGN
Happy , www . happyogco . dk Art Director : Marie Louise Boelslund
PRINT
Strandbygaard , www . strandbygaard . dk
CIRCULATION
Next issues : June 2018 ( International issue SS19 ) July 2018 ( Copenhagen Fashion Week SS19 ) December 2018 ( International issue AW19 / 20 ) January 2019 ( Copenhagen Fashion Week AW19 / 20 )
Kontrolleret oplag / controlled circulation 1 July 2016 - 30 June 2017 Average circulation per issue : Distribution in Denmark : 7.223 Distribution outside Denmark : 2.720 Total : 9.943
Distribution : The NU magazine is distributed with support from Dansk Fashion and Textile . www . dmogt . dk Recipient countries : Denmark , Norway , Sweden , Finland , Holland , England and Germany
COVER PHOTO
BTX Group A / S t + 45 9642 4242 , e info @ btx . dk www . btx-group . com Showroom CIFF : B1 201
12 | ISSUE NO 01 JAN ./ FEB . 2018 | MODEBRANCHEN .