Artikel | article
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1 Fuld åbenhed om oprindelse og produktionsforhold
2 Jens Olav Dankertsen – jeanspioneren, som tror på
bæredygtighed og fuld åbenhed / Foto: Ove Hansrud
3, 4 Alle kan komme ind i den kombinerede butik og
produktionshal / Foto: Ole A. Ekker
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LIVID JEANS
BUTIK OG SHOWROM I OSLO
Som supplement til den kombinerede butik og produktions-
hal i Trondheim har Livid for nyligt åbnet butik og showroom
i Oslo. Hidtil har Dankertsen haft omkring 50 forhandlere
i 11 land, godt halvdelen af dem i Norge. Men med en god
respons på den seneste deltagelse på modemesser i
København, New York og Paris ser han positivt frem til en ny
sæson med flere forhandlere i ud- og indland.
with jeans, but now the collection is ex- sibility to create a sustainable foundation, tion traditions, high quality, durability,
old Singer sewing machine, but has since Dankertsen. In addition to the combined store and
panded to feature outerwear as well. Livid
started out as a one-man project using an
grown into a fast-growing company. But
the idea and philosophy of the brand re-
mains the same. The company still focuses
on materials and production and honours
old traditions by producing high quality
products.
- We embrace full transparency. We have
nothing to hide. That is our philosophy and
it is deeply anchored in our brand and in
the way we do business. It is our respon-
and we are proud to be able to show off
a complete value chain, says Jeans Olav
Since 2012, Livid has used production fa-
cilities in Portugal as well in a network
of seven family-owned factories, each of
which is a specialist within its particular
field. All factories have the same quality,
sustainability and transparency require-
ments as Livid. The part of the produc-
tion that is based in Norway is extremely
focused on creating something unique and
authentic with respect for classic produc-
openness and sustainability using only the
best Japanese denim.
production hall in Trondheim, Livid has
recently opened a store and a showroom
in Oslo. Up until now, Dankertsen has
worked with 40 retailers in 11 countries,
half of which were based in Norway. But
in the positive reception, the company has
been met with at fairs in Copenhagen, New
York and Paris, he is looking forward to
a new season with even more retailers in
the home country and abroad.
MODEBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 101