Q & A WITH MARTINA POTSCHAN , Country Manager for Germany , Austria and Switzerland for the Danish brand Pep from CNS Group
BY HELLE MATHIESEN
Q | Why is Pep successful in the German market ? A | Right now we are in the start-up phase of launching the brand in the German market . Our positioning focused on our Nordic heritage combined with extremely wearable fashion for today ’ s modern , authentic and self-confident women meet the market trend of valuable and at the same time affordable collections . Pep is driven by the needs of our customers and this we also reflect in our claim : “ It ’ s all about you .”
Q | How is the new sales set up on Pep ? A | We ’ re building up a strong network of professional agents in Germany as well as Austria and Switzerland in the next step . We are following the strategy of being close to our retail customers by opening a corporate showroom in the heart of Düsseldorf ’ s fashion area Cecilienallee 13 . In addition we will present Pep on the major Fashion Fairs , e . g . Panorama in Berlin in January 2018 .
Q | In general , how does Danish design do in Germany ?
A | Danish design stands for coolness , top trends and at the same time easy to wear fashion . In fashion as well as interior design , Danish respective Scandinavian brands are playing a big role . German consumers love the authentic , casual and unpretentious Nordic lifestyle .
Q | What can the professional buyers expect from the new AW 2018 collection from Pep ? A | Pep captures the strongest autumn trends with stylish checks , eye-catching prints and sporty stripes . For the cooler days Pep offers cable knit jumpers and soft , chunky knitwear in shades of deep red , dark camel or bottle green beside classic colours . We present new wool coats and outdoor jackets with lovely details - basics with a twist . Pep is standing out without seeming extravagant . The consumer can mix and match . Be sporty , classic and combine her very own , individual look . On top of this Pep offers great quality and stands for value for money .
62 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN .