modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 44

Article
A'DR E S S
BRANDT &
HALLEN
SHOWROOM
Success
ESPLANADEN IN
COPENHAGEN
A'DRESS
FOR DRESSES
IN DANISH DESIGN
The new Danish-designed dress brand A’Dress has
been very well received in the Nordic market, in
which the agency Brandt & Hallen is handling the
distribution.
Now the brand is expanding to the rest of Europe.
BY HELLE MATHIESEN
Dresses for any occasion, a great fit and high quality – delivered on Dresses for happy occasions
market but is expanding to the rest of Europe. sequin variations and stunning jacquard fabrics, says Michael
time. That is the fundamental idea behind the Danish dress brand - In the AW 18 collection we are introducing both long and short

- We are extremely satisfied with the reception we have been met Brandt.
A’Dress. A’Dress currently operates in the Nordic and the English
with. In addition to the Danish design, the fit and quality have play-
ed a central part in our success, says CEO Michael Brandt, Brandt
& Hallen. He also points out that essential design details in the col-
lections such as sleeves in various designs have contributed to the
success.

- Details such as sleeves in various styles allow the stores to adapt
the collection to its very own audience, and that has contributed to
the success as well, says Michael Brandt.
44 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
dresses in gorgeous velvet combined with satin and beautiful
The long evening dresses are made from soft satin and stretch se-
quins materials and modern jacquard fabrics.
For both High Summer 18 and AW18, the collection features formal
dresses, gala dresses and dresses for any festive occasion.

Meet A’Dress in the showroom at Esplanaden in Copenhagen.