S W E P T
CIFF
C3-036
BRANDBOXX SALZBURG
BOXX B 115
FASHION HOUSE DÜSSELDORF
2 A 006
DANISH DANWEAR TO RELAUNCH SWEPT
The new and stylish Swept collection for AW 18 will be presented in Copenhagen , Salzburg and Düsseldorf .
BY HELLE MATHIESEN
At the Danish outerwear specialist Danwear , owner and CEO Ole Poulsen register a rising demand for sophisticated outerwear in high quality . That is the reason why he decided to relaunch the well-known outerwear brand Swept . - It seems that the premium-segment is growing . Many consumers are willing to pay for high quality and a high-end product in sophisticated designs if they ’ re getting good value-for-money in return , says Ole Poulsen . He sees an increased demand for good fabrics , woollen and tamped wool qualities and also voluminous down jackets and coats with fur collars that are large-sized and voluminous . Ole Poulsen adds that the fur comes from quality fur breeders who treat animals well . The same goes for the down .
Stylish and comfortable But what else is special about Swept and why has the Danish outerwear company decided to re-vitalize it .
- Swept is unique and sophisticated quality outerwear for modern women with a confident feminine style . We help women feel beautiful , and to stand out . As an outerwear specialist , our experience in carefully crafted coats and jackets makes Swept as durable and functional as it is stylish . We have the know how to secure that the outerwear is made in the best materials and with the right techniques and fits . That is why the Swept coats are both flattering and comfortable , Ole Poulsen states . Swept will exhibit at CIFF in Copenhagen at stand C3-036 and at the Brandboxx trade fair in Salzburg . Swept will also be represented by agent Götz Hagemeier in showroom 2 A 006 in Fashion House Düsseldorf . In Copenhagen , Salzburg and Düsseldorf the new AW 2018 / 19 collections from the entire brand portfolio of the Danish outerwear expert will be presented .
MODEBRANCHEN . | ISSUE NO 04 DEC 2017 / JAN 2018 | 43