PREMIUM
SHOW & ORDER ’ S GOAL IS TO BECOME A LIVING EXAMPLE OF TRANSFORMING A LIFESTYLE STORE INTO A CREATIVE EXPERIENCE
NEW !
RETAIL EXPERIENCE HOT-SPOTS At each Kühlhaus floor visitors will find experience corners . Fashion collections are displayed in context with creative retail experience spaces for maximum inspiration . Fashion meets beauty , interior design , art , music , food and drink . Show & Order inspires the visitors to have new ideas to implement in their own store concepts . The idea is to entertain , inspire and amaze !
Berlin . The Danish consulate is supporting a number of Danish brands on the Copenhagen floor . Show & Order ’ s goal is to become a living example of transforming a lifestyle store into a creative experience . The product groups in the six-story tall Kühlhaus are a mix of fashion , beauty , interior and accessories .
Premium in STATION-Berlin Premium is the group ’ s largest fair and takes place in the historic landmark STA- TION-Berlin on Luckenwalder Strasse in Berlin . Here , thousands of square meters are packed with men ’ s fashion , women ’ s fashion , accessories and lifestyle products .
The neighbour fairs SEEK and Bright SEEK and Bright take place at Arena Berlin on Eichenstrasse . Seek is Berlin ' s most progressive contemporary fashion trade show and presents more than 250 brands across the segments of modern menswear , new classics , upper streetwear , selected womenswear , authentic designer collections and lifestyle products . The Bright tradeshow platform conveys a snapshot of modern lifestyle inspired by surrounding scenes including sports , art and music . Additional key segments including techwear , digital developments and sustainability enhance the fair .
MODEBRANCHEN . | ISSUE NO 04 DEC 2017 / JAN 2018 | 39