modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 38

Article
SHOW&ORDER
BERLIN IS TURNING INTO A
CREATIVE
LIFE STYLE UNIVERSE
Show&Order takes place in January in Kühlhaus near Premium, but with its
very own concept. The six-story tall building is turned into a living example of
transforming a life style store into a creative experience. Exhibitors will show
fashion, beauty, interior and accessories.
BY HELLE MATHIESEN
The Berlin fashion fairs organized by Pre- located in Kraftwerk Berlin with Fashion- Previously, the Show&Order fair took place
pany behind Premium, SEEK, Bright and network activities. Berlin on Luckenwalder Strasse. Here,
mium Group will take place on January
16-18, 2018. Premium Group is the com-
Show&Order. The organizer has some excit-
ing news up its sleeve: Premium Group has
joined forces with Messe Frankfurt’s two
green initiatives, Greenshowroom and Eth-
ical Fashion Show Berlin. The fairs will be
tech Berlin, which once again is packed
with inspiring talks and conference and
Creative Experience
Show&Order was established in 2011 by
Verena Malta and taken over by the Pre-
mium Group in October 2016.
38 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
in Kraftwerk Berlin but in January 2018 the
trade fair is moved to Kühlhaus STATION-
Show&Order gets its very own universe in
a location very close to Premium.
Each floor in Kühlhaus will be named after
a fashion metropolis: Copenhagen, New
York, London, Milano, Paris and, of course,