HALL NORTH
DESIRES
Desires
MODEFABRIEK
HALL NORTH
Q & A WITH YKE DE WITH De With Fashion Agency , agent for the Danish fashion brand DESIRES at the Dutch market
BY HELLE MATHIESEN
Q | What is the reason , do you think , for the success that Desires has on the Dutch market ? A | Catchy , trendy , feminine and spot on ! That is what DESIRES is . DESIRES offers commercial collections with competitive prices and a high mark-up . We see that especially last seasons , retailers are open for new brands . There is a need to surprise consumers with something different . The Dutch market is highly sensible for Scandinavian trends and DESIRES is very strong in this development . With the engine of CNS-GROUP behind , there is a lot of experience in retail as well and that is what you can see in the collections , but also in aftersales and how the collections are build up . Together with a strong b2b platform and small size-packs DESIRES is ready to conquer the Dutch market .
Q | How important is the Modefabriek platform for Desires ?
A | The Modefabriek is THE fair for the Dutch retailers . There are more than 18.000 visitors . Nowadays Belgian and German retailers are looking for brands and trends as well at the Modefabriek .
A lot of Scandinavian brands are successful in Holland and most of them are presenting their fall18 collections there . The last edition we had a huge success . We expect in this winter edition with a new amazing booth , to start up nice co-operations again .
DESIRES AUTUMN 2018
Desires let the consumer unleash her inner rebel in a new season with plenty of attitude . DESIRES presents images of moons , planets and Zodiac signs , which are brought into the cool collection along with new graphic flower motifs in all-over prints and a trendy touch of gold , copper and silver . The new autumn colours by DESIRES include a strong range of new shades : choose the lush reds , from very pale pink to deep claret , and go for army green , the strong new ochreyellow or a dusky dark blue . Or pick the smart off-white for a less colourful look . Midi-length dresses with elegant , flowing silhouettes are a simple and cool choice for going out . Add some edge with rugged accessories . Stay warm in cosy autumn knitwear and outerwear that features corduroy , padded nylon jackets with downy filling or boiled wool with melange effects .
36 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN .