modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 28

Article
"OOhh…"
IT’S DANISH DESIGN
Lübech Living offers Danish design on a global scale –
which is both socially responsible, environmentally and
health friendly. It is all about innovative craftsmanship
from OOhh and quality candles from Vance Kitira.
BY JETTE AAES
Søren Lübech is looking forward to presen- side make the products waterproof, says industry, Vance Kitira decided to use food
cts of recycled materials; the OOhh Col- tions to the products: rities and excess color. Made with 100%
ting the latest news from Lübech Living’s
own collection of Danish designed produ-
lection… a well known brand with an in-
teresting and functional collection of pots,
vases, trays, candles holders, outdoor pots,
office interior, seasonal decoration etc. All
products are developed in recycled mate-
rials and offer a great concept for florists,
interior shops, museums etc.
The products are produced in Sri Lanka
using recycled materials through Lübech
Living’s fair-trade project. Here, local wo-
men are trained and supported to start a
production at home, making it possible for
them to contribute to their family’s income.
- We have created a gorgeous collection
of water-resistant pots, vases, trays and
Søren Lübech.
The collection is named after people’s reac-
- OOhh is designed to surprise and inspire,
says Søren Lübech, who is also showing the
new, large-sized XL pots that match the
trend of decorating with large green house
plants.
- We are also introducing stunning new out-
door pots with many functions and lovely
trays made from recycled furniture wood.
The OOhh Office collection is expanded
with new designs and more home interior
like wall knobs, shelve units and mirrors
are displayed alongside all of our existing
best sellers, says Søren Lübech.
Love to nature
also a collection which is suitable for out- Certified candles – is this a choice? And is it
and bottles. Other materials used include about the health risk when burning cand-
door use. They are produced in EcoFelt, a
material made from recycled plastic bags
recycled paper, glass, mahogany, Kurundu
wood (from the cinnamon production) de-
nim, aluminium etc. The finishes vary from
sand and cement to paper. Latex on the in-
of any importance?
- In these days where the ongoing debate is
les, the answer is a massive YES! And this
is exactly what has been of importance to
Vance Kitira since he began his candle pro-
duction in 1993. As a unique choice in the
28 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
grade paraffin for his candles. A paraffin
which is a fully refined wax with no impu-
cotton wicks and fine dyes. The result;
phenomenal beautiful candles displaying a
warm glow and with no carcinogenics - no
cause of cancer. The candles are testet at
the independent SGS Laboratory in France,
Søren Lübech explains.
The succes behind the Vance Kitira brand
build on Vance’s love to nature and his in-
terest in paying back what nature offer to
humanity by protecting and conserving it.
- For Vance it is important only to use the
best and most allergy and environmen-
tally friendly materials as well as reuse
the excess wax. His engagement in nature,
earth and human race is clear and shown
by ways of growing his own plantation and
donating from sales to grow new trees, says
Søren Lübech.
Experience Lübech Living’s brands and col-
lections at Trendset in Munich, Nordstil in
Hamburg, Ambiente in Frankfurt and ODF
in Oslo. In Denmark, Lübech Living is exhi-
biting at Formland in Herning.