modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 26

Article
» ON OUR SIDE
OF THE POND, WE
HAVE A FANTASTIC
PRODUCTION
PLATFORM AND
A GOOD BASE IN
SCANDINAVIA,
WHERE CHALOU’S
BRANDS HAVE HIGH
POTENTIAL FOR
GROWTH. «
CLAUS BENTZEN, CEO,
PARDON CLOTHING A/S
PA R D O N
CHALOU
CIFF
PONT NEUF
PARDON CLOTHING
ACQUIRES CHALOU
B2-284
CHALOU,
APRICOT
SEMPRE PIU
B2-207
The Danish fashion company Pardon Clothing A/S has acquired three brands from Chalou GmbH.
BY HELLE MATHIESEN
The Danish fashion company Pardon pioneer in this field in Europe. The com- and sales, says CEO Claus Bentzen from
Choise and Pardon, has taken over the - When the chance to take over the brands all parties involved – for Chalou, Pardon
Clothing A/S, which since 2000 has run
the three successful brands Pont Neuf,
three popular brands Chalou, apricot and
Sempre Piu from the German fashion com-
pany Chalou GmbH. With the acquisition
come design know-how and the right to
use the brand names. Pardon Clothing A/S
will keep the Herschweiler-Pettersheim-
based office and a number of key employ-
ees in design, logistics and sales. Addi-
tionally, the company continues working
with the top sales agents.
Plus-size pioneer
Originally as an outerwear specialist,
Chalou GmbH was founded in 1973. Later,
the company changed its focus to plus-
sized fashion and Chalou is considered a
pany is represented in most of Europe and
Russia with more than 2,000 retailers.
from Chalou presented itself, we immedi-
ately recognized the potential. The three
brands under Chalou GmbH complement
our other brands perfectly. We have a
sound and well-structured business that
will benefit from the international aware-
ness of the Chalou brands. Especially
Germany, Russia and Southern Europe
are promising markets for us thanks to
Chalou’s strong network of distributors.
On our side of the pond, we have a fantas-
tic production platform and a good base in
Scandinavia, where Chalou’s brands have
high potential for growth. We have over-
lapping sales agents, and I can see a lot of
potential synergies in design, production
26 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
Pardon Clothing in Denmark.
To him, the acquisition is a win-win for
Clothing and especially for all the retail-
ers. Claus Bentzen adds that the acqui-
sition will ensure the delivery flow to
Chalou’s customers.
- We will deliver all products for the
spring collection in January, February and
March just as previously arranged, and
we are looking forward to presenting the
new Autumn/Winter 2018 collections at a
range of trade fairs and fashion houses in
Europe in early 2018 – including the large
Scandinavian fair CIFF in Copenhagen,
Claus Bentzen says on a final note.