modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 24

Article
LATEST TRENDS
IN NORDIC
INTERIOR DESIGN
AT FORMEX
Visit Formex in Stockholm January 17-20, 2018 and get
an insight in the latest trends, upcoming designers,
product news, create business opportunities and be
inspired by interesting lectures.
BY HELLE MATHIESEN
Formex runs twice a year at Stockholmsmässan in Stockholm and is the
leading trade fair for Nordic interior design. 900 exhibitors, 23,000 visitors
and 850 media representatives visit the trade fair in January and August.
In the January edition of the fair the theme is ”A world of shapes”. The in-
spiration behind it is the works of the artist David Hockney, displaying in-
terior design objects constructed in still lifes and new formations creating
new, playful shapes and constellations.
Inspiring lectures and areas
Explore new insights on how to offer a unique and personal customer ex-
perience: At Formex you can be inspired and listen to entertaining lectu-
res by for instance Mads Arlien-Søborg, Danish trend- and lifestyle resear-
cher and well known for his TV programs “Wild Hotels” and “Wild Homes”
which have been broadcasted in Scandinavian countries.
At the area Design Talents, previously called Young Designers, Formex will
highlight un-established artists and designers. Get a preview of new and
upcoming designers exploring new materials, stretching from hand blown
glass, and Swedish leather to compostable coffee-grounds.
24 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.