modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18

2018-19 TREND A/W Article PEP FRANSA SOLID PART TWO KAFFE CREAM SANITA DESIRES SPARKZ LINDBERGH WHITE PULZ JEANS LAURIE adds that the colours of this trend, which is cated Parisian women of the past. Yet again acid yellow and light green. Lapel badges, everyday and imperfect. A low key motel, aimed at young men and women, will be al- most psychedelic and neon-like pastels like embroidery, patches and other decorative details will remain popular in this trend. Refined fashion in a trashy scenery When it comes to a wider audience in terms of mental age, we can expect to see collec- tions that draw inspiration from sophisti- we will see a counter trend, in which de- tails and photos are contemporary, trashy, a dull copy room or a subway train are examples of backgrounds for photos of stunning, exclusive and sophisticated mo- dels in fashionwear and makeup. The style is incongruous and ambiguous. The atmosphere and general look is Psycho- esque. The new scenery reflects a fashion 20 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN. A'DRESS LOFINA

modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 20