modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 18

Article
2018-19
TREND A/W
EN ROUTE TO
A COLOURFUL
DECADE
As we approach the final
winter season before we
enter a new decade, we look
forward to the comeback of
the 1920s’ love of colours with
great anticipation. Fashion is
yet to become expressive and
colourful again.
ISAY
BY HELLE MATHIESEN
The decade that ends with the AW 18/19 behind us the dark days and look to brigh- trends. Anja Bisgaard Gaede is a member of
on the decade’s colour trends. Buyers have different than in previous seasons, consu- panel. She is confident that we are heading
season has been marked by a long period of
economic decline. And that has rubbed off
focused on safe bets, outerwear has been
axed and innovative design has faced tough
living conditions. Many winters during the
decade saw black as the dominant basic
colour – and in retrospect, it comes as no
surprise that consumers held back on shop-
ping new clothes. What the stores could of-
fer resembled what consumers already had
in their wardrobe.
According to colour experts, it is time to put
ter days, where colours will once again
shine. And if the clothes start to look vastly
mers will have new incentives to change up
their wardrobe. The black-on-black days
are over, so look forward to a fashion sea-
son, where buyers will be presented with
an orgy of colours and new smart colour
combinations.
The colourful 20s
NU has met with trend researcher Anja
Bisgaard Gaede to chat about upcoming
18 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
international colour forums such as Colour
Marketing Group and Heimtextil’s colour
for a radical change of style when it comes
to colours.
- We are approaching what is referred to as
”the colourful 20s”. Our attitude towards
colours is changing, we will become more
courageous, and we are open to combining
colours in new ways. For example, reds are
mixed with other tones of red, but we will
also see contrasts that make for innovative
eye catchers, says Anja Bisgaard Gaede, who