PULZ
CIFF stand no .
C1-004
PULZ ORGANIC T-SHIRT
PULZ
Q | How do you see the Scandinavian market for trousers for SS18 ?
A | Consumers generally have high demands for quality and fit when it comes to trousers . That ’ s why it ’ s so exciting – and challenging – to work with . The trend for fitted trousers continues – both when going out and for everyday use . In recent years , we ’ ve seen a higher demand for confectioned trousers . We respond to the demand in our collection and in a part of our NOOS programme . Strong demand for a wide and high-quality selection of jeans continues as well .
Q | Why is Pulz doing so well in the market ?
A | We have been so fortunate to grow with our customers for the last 10 years , and our customers are extremely dedicated and loyal . The beloved Pulz Jeans fit is thoroughly tested , which forms a solid foundation for our collections . And thanks to that , we have an impressive and unequalled NOOS programme . We know our customers really well and they know they can count on us . Pulz Jeans has had the same dynamic team through a number of years and with DK Company acquiring us , we now have tremendous new growth opportunities in Europe .
Q | Please , describe the DNA of Pulz
A | Pulz Jeans is about having the courage to do a little extra . For example , a Pulz Jeans T-shirt is more than just a basic T-shirt with its raw edges , gorgeous prints or fine details on the back . We are lucky to have our own print designer whose job is to ensure that the major part of our prints is unique . Our customers critically look for “ Pulz Details ” when going through our collections .
Q | What can you highlight from Pulz ’ new SS18 collection , which is presented at CIFF ?
A | We ’ ve already introduced all our new items in the NOOS programme with embellished jeans and jackets for NOOS in Spring 2018 . At CIFF , we will be presenting our ORGANIC Denim Collection , which will be available as a limited edition . This part of the fair presentation will feature a small sample of our popular NOOS jeans , which are produced organically . This line will include a small T- shirt and sweat line . That ’ s our signal to the market that we are socially responsible and that we will continue to have parts of our collection that are sustainably produced . At CIFF , we will also be presenting our Main Spring total collection in stunning summer colours under the heading “ Street Art ” and the more mellow “ Reptil Grunge ”. Our collections feature complete presentations with fine tops and trends , but they are built on the characteristics of denim and jeans . We will also show destroyed styles , prints and leather embellishments in the jeans programme for Main Spring 2018 .
MODEBRANCHEN . | ISSUE NO 03 AUGUST 2017 | 93