Artikel | article
SVANE AGENCY TILFØJER GEOX
TIL BRAND-PORTEFØLJE
SVANE AGENCY ADDS GEOX TO ITS BRAND PORTFOLIO
Bjarne Svane kan tilføje Geox til listen over brands i sit agentur.
Den nye Geox tøjkollektion til Spring/Summer 2018 vises i CIFF Showrooms stand B2-101.
Bjarne Svane has recently added Geox to his agency’s brand portfolio. Svane Agency presents
the new Geox fashion collection for Spring/Summer 2018 in CIFF Showrooms, booth B2-101.
AF HELLE MATHIESEN
Det internationale brand Geox, der i Dan- Gardeur og Fynch-Hatton, konstaterer vastly different, which is why Geox has se-
- Tidligere har tøjet, som nu er koncentreret kollektion til Spring/Summer 2018 fra sit area of expertise and since I know the Dan-
mark nok især er kendt for sine sko, har fået
ny dansk agent til tøjet.
om overtøjet, ligget hos agenten, der solgte
fodtøjet fra Geox i Danmark. Men skobran-
chen og tøjbranchen er vidt forskellig, og
Bjarne Svane.
Han glæder sig til at præsentere den nye
showroom i Bella Center.
Summary
derfor har Geox nu valgt mit agentur til jak- The international brand Geox - which in
branche rigtig godt, siger Bjarne Svane til the outerwear line.
kerne, fordi jeg i forvejen har fuld fokus på
tøjmærkerne og kender den danske mode-
NU. Han tilføjer, at Geox er ekstremt stærk
på især overtøj med tekniske funktionali-
teter.
- Geox passer fint ind i min portefølje, som
i forvejen tæller de kendte brands Atelier
Denmark is mainly known for its popular
shoes - is now represented by an agent for
- Previously, the agent responsible for
Geox' footwear in the Danish market also
represented the clothing brand, which now
predominantly focuses on outerwear. The
shoe industry and the clothing industry are
146 | ISSUE NO 03 AUGUST 2017 | MODEBRANCHEN.
lected my agency to represent the brand’s
outerwear line as clothing is my primary
ish fashion industry well, says Bjarne Svane
to NU. He adds that Geox is an excellent
player in the market for outerwear with
great technical functionality.
- Geox fits right into my portfolio, which
currently consists of the popular brands
Aterlier Gardeur and Fynch-Hatton, says
Bjarne Svane.
He is looking forward to presenting the
new Spring/Summer 2018 collection from
his showroom in Bella Center.