Artikel | article
Summary
Thomas Johnsen founded the distribution
company Under-Cover back in 2002, and
is already representing a wide range of international brands within lingerie, socks,
bodywear, swimwear and fashion.
In the spring of 2016, he acquired the dis-
tribution rights to Esprit Bodywear and
Esprit Sport in the Nordic markets.
- I am proud to present Esprit as the latest
addition to Under-Cover’s impressive range
of international brands within the underwear and lingerie segment. Esprit Body-
wear is a perfect fit because the style is
sportier, more commercial and more casual
than most of our other brands. In this way
the brands in our portfolio complement one
another in terms of style. The price level is
also a little lower than that of many of our
style is mixed with colours, patterns, a hint
tion rights extend to Esprit Bodywear for
the lines between nightwear and casual
other brands, says CEO Thomas Johnson,
and adds that the newly acquired distribu-
women, men and children. The line offers
underwear, nightwear and swimwear for
all of the three segments.
With Under-Cover as new distributor, the
Spanish life style mastodon Desigual is
gearing up for the Nordic market with its
Desigual Living line. And in terms of trends,
the timing couldn’t be better, according to
Thomas Johnson, as Desigual is known for
its colourful and happy design universe.
- Desigual Living is a very interesting line,
of ethnicity and lots of textiles. Lounge/
home wear is also a new trend, in which
wear grow increasingly blurred, says
Thomas Johnsen. Under-Cover is focusing
on Esprit, Desigual, DKNY, Maidenform,
nanso, Vogue, Trasparenze and Blueforet.
Due to increased sales activity in the days
leading up to and during the fashion week
in Copenhagen, Thomas Johnsen recommends booking collection presentations in
advance.
See www.under-cover.dk for contact
information.
which I have high expectations for. The
products fit well into current home in
terior trends, in which the pure Nordic
NANSO IS A FASHION BRAND
Det finske brand Nanso skiftede i 2015 fokus fra undertøj til mode og leverer således i dag en total modekollektion til damer fra top til tå. Under-Cover sætter derfor
særligt fokus på Nanso i CIFF Showrooms.
UNDER-COVER
exhibits at B5-219/B5-220
at CIFF Showrooms
In 2015, the Finnish brand, Nanso, shifted its focus
from underwear to fashion and today, it offers a
complete fashion collection for women from top to toe.
Under-Cover is focusing especially on Nanso and the
fashion buyers at CIFF Showrooms.
NANSO LEISURE
NANSO CASUAL
90 | ISSUE NO 03 JULY 2016 | MODEBRANCHEN.