SEAFOLLY
Summary
The characteristic Seafolly’s bikini styles
are designed to reflect the casual Australian life style.
- Seafolly is the epicentre of swimwear in
Australia and evokes the peace and quiet
of a warm summer day. I’m quite confident
that it’s the Australian lifestyle and holiday
mood that appeals to Scandinavians. In addition, the brand’s awareness level is quite
impressive considering the fact that it’s
only been available in Denmark, Norway
and Sweden since 2006. Many customers
and retailers have come across the Seafolly
brand when on vacation around the world
– or maybe they’ve seen Seafolly in store
windows on some of the best shopping
streets in London such as Oxford Street.
Leading department stores such as Har-
rods, John Lewis and House of Fraser carry
or jogging along the beach. The line fea-
says the Danish agent Lars Martinsen.
is presenting all of Seafolly’s news at CIFF
the brand as well, and in La Fayette in Paris,
Seafolly has its own corner all year round,
- With a market share of 35 percent,
Seafolly is a very popular brand in Australia. Seafolly releases new styles throughout
the year and offers the option to reorder in
season, which can have quite an impact on
the retailers’ finances and cashflow, says
Lars Martinsen.
tures leggings and sporty tops, dresses
and swimwear, says Lars Martinsen, who
in Copenhagen and at MODE in Vejle. His
Swedish and Norwegian colleagues, Kim
Lagher and Elisabeth Gjelseth, respectively, are displaying Seafolly at Stockholm
Fashion District and at Moteforum in Oslo.
The new concept, One World, ensures a
simultaneous roll-out of the new styles
in all markets. Seafolly presents its Main
Summer 2017 collection at CIFF.
Lars Martinsen is excited to reveal that the
brand is now launching Seafolly Active.
- Seafolly Active is a sporty line that can
be used for exercise activities such as yoga
MODEBRANCHEN.
| ISSUE NO 03 JULY 2016 | 87